A new youth marketing presentation. (see below)
“Congratulations” read the letter, “Your photo submission has been approved and will appear on Jones Soda bottles soon.”
Like most teenagers her age, recognition by the products and brands that touch her life was narrowly confined to advertising, promotions and unsigned birthday cards. To “win” something or to feel that [...]

See the full Youth Marketing presentation here
Want ideas & visuals for your next Youth Marketing presentation?
I’m often asked do youth really care about who provides their mobile phone or which airline they travel with? These are industries that have Annoyvertized consumers to relegating their relationships to commodities.
How do brands such as Red Bull [...]

Marketing is no longer something you do to youth, but something you do with them (mobileYouth report 2008)
Step out the ivory tower a minute, forget direct marketing or social media and take a look at the world of the young consumer and, importantly, what works. Take a look at what youth are actually saying about [...]

by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...]

by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown

<Back to Law #5) Challenge your internal language
6) If you want to change your results, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...]

by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #4) Make the internal business case for youth
5) Challenge your internal language.
Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages.
See this post by Dave Knox from [...]

by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown

<Back to Law #3) Build a dialogue using the right channels
4) Make the internal business case for youth
“We’re not a youth brand!” is the classic statement of disconnect.
As the BBC strives to find mid teen programming to keep their [...]

by Graham Brown
Youth marketing is always redefining the parameters of what is acceptable. Bright individuals will always push the envelope however there will always be a marcomms department to keep them in check. That was one of the themes of my recent presentation to Vodafone on Youth, Loyalty and Trust and follows on from the [...]

Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.
Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown
Areas of interest:
* What do youth want [...]

The fruit of youth marketing lies in organic soil.
Excuse the poetic analogy for one moment whilst we take a look at how companies are forging long term dialogue and relationships with young consumers using innovative methods.
The innovation lies not in technology. This is not about discovering a web2.0 widget but in using innovative approaches to [...]