From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends
NEXT GEN BRAND LIST
To follow the list click here and the follow button (you’ll need a twitter account to do this). If you don’t you can [...]
The problem is that authority doesn’t recognize disruption as a positive and disruption is a constant in the world of marketing and communication.
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The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”.
Years ago, being “authentic” meant hiring a clever ad agency to concoct spin.
Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. There’s a [...]
The above slide is a quote from Peter Van Stolk on the Big Soda marketing model built on Pipelines rather than Platforms for engaging youth.
The rules say that creating a great brand for youth is about creating the big idea – the drumming monkey, the gopher or the flashmob. That’s the unquestionable rule. Big idea, [...]
UPSTART RADIO 15
(This is an audio interview. Part 2 of a 2 part series. Listen online)
Continuing our theme What they don’t teach youth marketers at Business School with brand pioneer Peter Van Stolk we take a look at corporate culture and how it’s people, not strategies, that shape youth brands.
Prepare yourself for a 101 [...]
Podcast: Play in new window | Download
Notice how outstanding brands like Monster Energy, Vans, Red Bull, Jet Blue, Apple, Nike and Jones Soda are confident in standing for their values? That’s because they’re not focusing on the 100% we call “the market” but the 10% who are already sold on their product.
Saying “no” more often is the best advice a manager [...]
UPSTART RADIO 14
(This is an audio interview. Listen online)
Prepare yourself for a 101 on What they don’t teach youth marketers at Business School from one of our generations leading brand pioneers Peter Van Stolk.
This is part one of a two-part series. Part two tomorrow.
* “People care about Jones because it’s theirs”
* “The reason why people [...]
Podcast: Play in new window | Download
I’ve been a fan on Peter Van Stolk’s work for some time. Perhaps it’s because he was out there living the 7 laws of youth marketing when I was simply writing about it. Perhaps it’s the simple irreverance of the Jones Brand he helped grow that threw the copybook out and ignored the received wisdom [...]
Free Ebook giveaway time – “How to grow a grass roots movement” for youth marketers. You can download the book from mobileYouthnet (sign up required if you aren’t a member already) for free!
It’s an easy-to-read 8 page ebook you can polish off in your lunch break. Insights into how youth brands like Jones, Red Bull [...]
