jones soda

Customers Are The Brand

by Graham Brown on May 17, 2010

The Berlin Wall fell in 1989 but for most agencies and brands the Cold War is alive and well. Find out how key youth brands are revolutionizing their approach to engaging customers and changing their marketing from telling stories about the brand to helping customers tell theirs. View the webinar Customers Are The Brand (live [...]

Cool Youth Brands List on Twitter

by Graham Brown on October 30, 2009

Find out more about youth branding and youth marketing in our 2 new Books The Youth Marketing Handbook Influence: A Marketer’s Guide From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends. NEXT GEN BRAND [...]

Do vs Say

October 8, 2009

The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”. Years ago, being “authentic” meant hiring a clever ad agency to concoct spin. Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. [...]

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You gotta stop benchmarking and start playing by your own rules

October 2, 2009

The above slide is a quote from Peter Van Stolk on the Big Soda marketing model built on Pipelines rather than Platforms for engaging youth. The rules say that creating a great brand for youth is about creating the big idea – the drumming monkey, the gopher or the flashmob. That’s the unquestionable rule. Big [...]

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Who are your Passionistas?

September 30, 2009

Notice how outstanding brands like Monster Energy, Vans, Red Bull, Jet Blue, Apple, Nike and Jones Soda are confident in standing for their values? That’s because they’re not focusing on the 100% we call “the market” but the 10% who are already sold on their product. Saying “no” more often is the best advice a [...]

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CC1: What can Sodas teach Handsets?

August 20, 2009

Soda Week Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from [...]

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Platforms

March 24, 2009

See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? I’m often asked do youth really care about who provides their mobile phone or which airline they travel with? These are industries that have Annoyvertized consumers to relegating their relationships to commodities. How do brands such as Red [...]

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Kill your campaign: 3 youth marketing strategies that actually work

November 19, 2008

Want to learn more about successful strategies for the youth market? Download our free guide: The Youth Marketing Handbook Marketing is no longer something you do to youth, but something you do with them (mobileYouth report 2008) Step out the ivory tower a minute, forget direct marketing or social media and take a look at [...]

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Law 7 – Ignore common sense: mobileYouth.org’s 7 laws of youth marketing

November 1, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing [...]

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Law 6 – If you want to change the results, change the metrics: mobileYouth.org’s 7 laws of youth marketing

October 31, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long [...]

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