Soda Week
Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from What [...]
Graham Brown and Josh Dhaliwal established mobileYouth in 2001 at a time when most technologists were focusing on “location based services”, 3G and other technically oriented objectives. The thought that growing telecoms media and tech was about undertanding the consumer was – at the time – an exception.
Fortunately, we didn’t listen to the voices – [...]
Josh Dhaliwal from mobileYouth on BBC breakfast
View the video on Blinx/BBC website
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