CC1: What can Sodas teach Handsets?

Soda Week
Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from What [...]

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The mobileYouth Story

Graham Brown and Josh Dhaliwal established mobileYouth in 2001 at a time when most technologists were focusing on “location based services”, 3G and other technically oriented objectives. The thought that growing telecoms media and tech was about undertanding the consumer was – at the time – an exception.

Fortunately, we didn’t listen to the voices – [...]

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Is mobile the reason for a decline in youth writing?

Josh Dhaliwal from mobileYouth on BBC breakfast

View the video on Blinx/BBC website

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