Storytelling the recession
It is hard to imagine how youth live in the world under recession. To serve as an eye opening experience to viewers, a team of young students tell their story of struggling with the challenges, a story which has become our own. (Debaird)
Students as advertisers
Eliciting the ideas of students for brand marketing may [...]
In 1963, agency BBDO introduced a radically new concept to the field of youth marketing – lifestyle.
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The slogan “Come alive! You’re in the Pepsi Generation” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth demographic [...]
Asking students about mobile lifestyle
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