In 1963, agency BBDO introduced a radically new concept to the field of youth marketing – lifestyle. Join the conversation on Twitter The slogan “Come alive! You’re in the Pepsi Generation” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth [...]
Lifestyle
Asking students about mobile lifestyle [youtube GbyEOmD-apk] More on-the-street videos here
