Is your organization suffering from the Harley Effect? A short term focus on the highest spending customer in order to fulfill the need to meet 90 day metrics? By 2030, the average Harley owner will be aged 67 yrs. They have value and the much sought after disposable income but their “lifetime value” is is [...]
lifetime value
It took 12 years for Monster Energy drinks to eclipse Red Bull in the US on full size cans. It took Apple 10 years to build its K12 education strategy and influence students from the ground up. What are you working on that outlasts your next 90 days?
