* What Gets Measured Gets Funded (The Perfect Customer Experience) * Trends in customer loyalty (Springwise) * Helping consumers manage their loyalty perks (TRENDNIRD) * If you are buying loyalty, the price apparently went down (Satmetrix) * Nine for ‘09: Loyalty & Engagement Trends (Chief Marketer Most Recent) * Mobile broadband business models: free dongles as retention tools for voice [...] [...more]
* Are consumer truly loyal to socially responsible brands? (Buyer Behaviour) * Consumer Loyalty - ‘Li’l things’ that matter (Buyer Behaviour) * Are Chinese consumers brand loyal? (Buyer Behaviour) * Retaining and Growing Loyal Customers in a Down Economy (The Perfect Customer Experience) * Inspiring Relationships - and Loyalty (Customers Rock) * ICT Statistics Newslog - South Korea - Market [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long term business metrics alongside [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this post by Dave Knox from [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen programming to keep their [...] [...more]
Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...] [...more]
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