* Six Trends Reshape Voice Of The Customer Programs (Customer Experience Matters)
* Nectar Card in your mobile? (Korean Insight)
* The Key to Loyalty (Slideshare)
* Want Consumer Loyalty? Use These Magic Words. (Communications Catalyst)
* Consumer Loyalty, Isn’t that the Goal? (Chief Marketer Most Recent)
* How Detroit Lost the Millennials, and Maybe the Rest of Us, Too [...]

* Six Trends Reshape Voice Of The Customer Programs (Customer Experience Matters)
* Nectar Card in your mobile? (Korean Insight)
* The Key to Loyalty (Slideshare)
* Want Consumer Loyalty? Use These Magic Words. (Communications Catalyst)
* Consumer Loyalty, Isn’t that the Goal? (Chief Marketer)
*  How Detroit Lost the Millennials, and Maybe the Rest of Us, Too (Newgeography)
* AOL [...]

* Six Trends Reshape Voice Of The Customer Programs (Customer Experience Matters)
* Nectar Card in your mobile? (Korean Insight)
* The Key to Loyalty (Slideshare)
* Want Consumer Loyalty? Use These Magic Words. (David Mullen)
* Consumer Loyalty, Isn’t that the Goal? (Chief Marketer)
* How Detroit Lost the Millennials, and Maybe the Rest of Us, Too (newgeography)
* AOL [...]

* Nectar Card in your mobile? (Korean Insight)
* The Key to Loyalty (Slideshare)
* Want Consumer Loyalty? Use These Magic Words. (David Mullen)
* Consumer Loyalty, Isn’t that the Goal? (Chief Marketer)
* How Detroit Lost the Millennials, and Maybe the Rest of Us, Too (Newgeography)
* AOL account cancelation crisis : Brands should realize we are leaving in [...]

The third stage of mobile market evolution is the move from ARPU driven to Loyalty driven metrics. In today’s market loyalty is rarely prioritized as the main KPI, still secondary to ARPU, but represents the key route to long term profitability (Chief Marketer Most Recent). Too often brands take good customers for granted (The Big [...]

* Consumer Loyalty, Isn’t that the Goal? (ChiefMarketer)
* How Detroit Lost the Millennials, and Maybe the Rest of Us, Too (Newgeography.com)
* AOL account cancelation crisis : Brands should realize we are leaving in a tyranny of transparency era (Blog&Buzzmarketing)
* Wireless Carriers Fail (Again) On Customer Experience (CustomerExperienceMatters)
* Car Loyalty (TheCustomerInstitute)
* GM’s Customer Experience Woes (CustomerExperienceMatters)
* [...]

* What Gets Measured Gets Funded (The Perfect Customer Experience)
* Trends in customer loyalty (Springwise)
* Helping consumers manage their loyalty perks (TRENDNIRD)
* If you are buying loyalty, the price apparently went down (Satmetrix)
* Nine for ‘09: Loyalty & Engagement Trends (Chief Marketer Most Recent)
* Mobile broadband business models: free dongles as retention tools for voice [...]

* Are consumer truly loyal to socially responsible brands? (Buyer Behaviour)
* Consumer Loyalty - ‘Li’l things’ that matter (Buyer Behaviour)
* Are Chinese consumers brand loyal? (Buyer Behaviour)
* Retaining and Growing Loyal Customers in a Down Economy (The Perfect Customer Experience)
* Inspiring Relationships - and Loyalty (Customers Rock)
* ICT Statistics Newslog - South Korea - Market [...]

by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...]

by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown

<Back to Law #5) Challenge your internal language
6) If you want to change your results, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...]