If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is.
Showing you care means going the extra mile. Boost Mobile & Orange could have so [...]
As Stephen MR Covey (son of the Covey you know) said “Trust is the one thing that touches everything.”
If you think about it, trust is so often relegated to the domains of PR or CSR. It’s never seen as critical to the development of the bottom line.
But, if you consider that “communication is a function [...]
There’s an old maxim describing 4 blind men discovering an elephant. The blind man who feels the leg says the elephant is like a tall tower of stone. The man who feels his tail disagrees saying the elephant must be a long, thin but flexible rope. And the irony is they are both correct because [...]
It took 12 years for Monster Energy drinks to eclipse Red Bull in the US on full size cans. It took Apple 10 years to build its K12 education strategy and influence students from the ground up.
What are you working on that outlasts your next 90 days?
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Here’s an interesting thought.
Kroger, the brand behind 10% of US food category sales at retail, says
“It’s not about customers’ loyalty to us; it’s about Kroger’s loyalty to its customers.”
How many brands out there are truly loyal to their customers and reward them as such?
How many brands are thinking only about how they can stop their [...]
* Six Trends Reshape Voice Of The Customer Programs (Customer Experience Matters)
* Nectar Card in your mobile? (Korean Insight)
* The Key to Loyalty (Slideshare)
* Want Consumer Loyalty? Use These Magic Words. (Communications Catalyst)
* Consumer Loyalty, Isn’t that the Goal? (Chief Marketer Most Recent)
* How Detroit Lost the Millennials, and Maybe the Rest of Us, Too [...]
* Six Trends Reshape Voice Of The Customer Programs (Customer Experience Matters)
* Nectar Card in your mobile? (Korean Insight)
* The Key to Loyalty (Slideshare)
* Want Consumer Loyalty? Use These Magic Words. (Communications Catalyst)
* Consumer Loyalty, Isn’t that the Goal? (Chief Marketer)
* How Detroit Lost the Millennials, and Maybe the Rest of Us, Too (Newgeography)
* AOL [...]
* Six Trends Reshape Voice Of The Customer Programs (Customer Experience Matters)
* Nectar Card in your mobile? (Korean Insight)
* The Key to Loyalty (Slideshare)
* Want Consumer Loyalty? Use These Magic Words. (David Mullen)
* Consumer Loyalty, Isn’t that the Goal? (Chief Marketer)
* How Detroit Lost the Millennials, and Maybe the Rest of Us, Too (newgeography)
* AOL [...]
* Nectar Card in your mobile? (Korean Insight)
* The Key to Loyalty (Slideshare)
* Want Consumer Loyalty? Use These Magic Words. (David Mullen)
* Consumer Loyalty, Isn’t that the Goal? (Chief Marketer)
* How Detroit Lost the Millennials, and Maybe the Rest of Us, Too (Newgeography)
* AOL account cancelation crisis : Brands should realize we are leaving in [...]
The third stage of mobile market evolution is the move from ARPU driven to Loyalty driven metrics. In today’s market loyalty is rarely prioritized as the main KPI, still secondary to ARPU, but represents the key route to long term profitability (Chief Marketer Most Recent). Too often brands take good customers for granted (The Big [...]
