loyalty

Trend: Churn is Social (Are industry ideas about loyalty wrong?)

by ghanik on May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

mobileYouth around the world – weekly digest May 24, 2011

by Graham Brown on May 24, 2011

Upcoming mobileYouth Asia LIVE!: Churn is Social – Youth and Churn Part 2 – What’s the Best Loyalty Strategy for Mobile Operators in Asia? If price is not the answer, then what’s the best churn/loyalty strategy for mobile operators in Asia? Find out right here, on Tuesday, 24 May 2011. Remember to bookmark this site. [...]

Mobile Youth TV #5: 3 Step Strategy to Fight Youth Churn

September 20, 2010

As someone responsible for loyalty in a mobile company, have you been introducing discount programs and advertising heavily on TV and Print to promote them only to find that they are not working? Then this week’s mobileYouth TV is for you. This week on mobileYouth TV we continue our Youth Loyalty Series as we share our findings on how youth churn is a social process influenced by peer recommendations, how mobile operators can address this by focusing on customer service and youth engagement programs, and the importance of introducing new metrics to gauge the fight against churn.

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Mobile Youth TV #2: Loyalty and Churn

August 30, 2010

This week we are looking at how AT&T, Sprint Nextel and Verizon are fighting consumer churn. Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year – an attrition cost that totals billions of lost dollars for service providers. See how the top 3 US operators are dealing with this issue and find out which method is the most effective.

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281 Million Mobile Youth in India

July 8, 2010

By 2011, one in five of the world’s mobile owning youth will live in India – a market that if considered as a standalone country would be larger than the entire population of the US.

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Youth Mobile Loyalty – Webinar

March 24, 2010

Live at 1500 GMT on Wed 24th March 2010 hosted by Graham Brown and Ben Leis of mobileYouth. We’ll share exclusive insights from the 2010 mobileYouth report not available anywhere else publicly. We discuss: * The myth of youth wanting everything for FREE * Are youth loyalty rates increasing or decreasing in mobile? * What [...]

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They don’t care what you know unless they know that you care

November 14, 2009

If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is. Showing you care means going the extra mile. Boost Mobile & Orange could have [...]

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The Speed of Trust

November 12, 2009

As Stephen MR Covey (son of the Covey you know) said “Trust is the one thing that touches everything.” If you think about it, trust is so often relegated to the domains of PR or CSR. It’s never seen as critical to the development of the bottom line. But, if you consider that “communication is [...]

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Customer Service is your best marketing strategy

November 9, 2009

There’s an old maxim describing 4 blind men discovering an elephant. The blind man who feels the leg says the elephant is like a tall tower of stone. The man who feels his tail disagrees saying the elephant must be a long, thin but flexible rope. And the irony is they are both correct because [...]

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The Patient Brand will win

October 5, 2009

It took 12 years for Monster Energy drinks to eclipse Red Bull in the US on full size cans. It took Apple 10 years to build its K12 education strategy and influence students from the ground up. What are you working on that outlasts your next 90 days?

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