loyalty

281 Million Mobile Youth in India

July 8, 2010

By 2011, one in five of the world’s mobile owning youth will live in India – a market that if considered as a standalone country would be larger than the entire population of the US.

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Youth Mobile Loyalty – Webinar

March 24, 2010

Live at 1500 GMT on Wed 24th March 2010 hosted by Graham Brown and Ben Leis of mobileYouth. We’ll share exclusive insights from the 2010 mobileYouth report not available anywhere else publicly. We discuss: * The myth of youth wanting everything for FREE * Are youth loyalty rates increasing or decreasing in mobile? * What [...]

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They don’t care what you know unless they know that you care

November 14, 2009

If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is. Showing you care means going the extra mile. Boost Mobile & Orange could have [...]

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The Speed of Trust

November 12, 2009

As Stephen MR Covey (son of the Covey you know) said “Trust is the one thing that touches everything.” If you think about it, trust is so often relegated to the domains of PR or CSR. It’s never seen as critical to the development of the bottom line. But, if you consider that “communication is [...]

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Customer Service is your best marketing strategy

November 9, 2009

There’s an old maxim describing 4 blind men discovering an elephant. The blind man who feels the leg says the elephant is like a tall tower of stone. The man who feels his tail disagrees saying the elephant must be a long, thin but flexible rope. And the irony is they are both correct because [...]

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The Patient Brand will win

October 5, 2009

It took 12 years for Monster Energy drinks to eclipse Red Bull in the US on full size cans. It took Apple 10 years to build its K12 education strategy and influence students from the ground up. What are you working on that outlasts your next 90 days?

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Customer Loyalty or Loyalty to Customers?

October 3, 2009

Here’s an interesting thought. Kroger, the brand behind 10% of  US food category sales at retail, says “It’s not about customers’ loyalty to us; it’s about Kroger’s loyalty to its customers.” How many brands out there are truly loyal to their customers and reward them as such? How many brands are thinking only about how [...]

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mobileYouth.org & Threadless – what are the business benefits of community? (Graham Brown Tom Ryan)

May 19, 2009

I was in Chicago talking to Tom Ryan CEO Threadless about how the business benefits of their community were measurable in terms of customer loyalty and churn. More info http://www.threadless.com http://www.mobileYouth.org Category: Science & TechnologyUploaded by: MobileYouthHosted: youtube

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10 Articles on Loyalty 02 Jan 09

January 2, 2009

* What Gets Measured Gets Funded (The Perfect Customer Experience) * Trends in customer loyalty (Springwise) * Helping consumers manage their loyalty perks (TRENDNIRD) * If you are buying loyalty, the price apparently went down (Satmetrix) * Nine for ’09: Loyalty & Engagement Trends (Chief Marketer Most Recent) * Mobile broadband business models: free dongles [...]

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10 Articles on Youth and Loyalty

December 12, 2008

* Are consumer truly loyal to socially responsible brands? (Buyer Behaviour) * Consumer Loyalty – ‘Li’l things’ that matter (Buyer Behaviour) * Are Chinese consumers brand loyal? (Buyer Behaviour) * Retaining and Growing Loyal Customers in a Down Economy (The Perfect Customer Experience) * Inspiring Relationships – and Loyalty (Customers Rock) * ICT Statistics Newslog [...]

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