malaysia

Trend: Churn is Social (Are industry ideas about loyalty wrong?)

by ghanik on May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

For BlackBerry, Marketing to Youth Means…

by ghanik on May 17, 2011

… different things in the different markets in Asia. Malaysia is very still very early in the adoption curve. India market is picking up, and Indonesia’s close to saturation. This brings interesting, often unexpected impact on how to best approach the different markets. Find out in more details: Find the full post right here

What’s cooking over on mobileYouth.asia?

February 22, 2011

mobileYouth.asia is our latest blog. We’ll focus on the latest trends in youth mobile culture for the South Asian & Asian Pacific region. If you want to receive weekly updates on trends, insights and the latest statistical data from mobileYouth for the Asian region register for our newsletter here.

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What Youth Think: I’ve used Nokia phones since I was a kid

July 16, 2010

We asked youth what they thought about Nokia. Here’s Alvin (aged 17) from Penang, Malaysia.

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Hey Nokia! Remember Me?

June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

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mobileYouth Asia

March 22, 2010

We’ve made our first hire in Asia – say hello to Bernard Hor – Head of Asia for mobileYouth and What Youth Think. Bernard brings with him a wealth of experience working with on-ground student activation plans with clients such as Durex and the Malaysian Government at Summer Sands. He will be based out of [...]

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mobileYouth Trip report from Malaysia

March 15, 2010

By Graham Brown Just back from the best part of a week in Kuala Lumpur. This is what we got up to: * Caught up with the YRP crew: John Solomon, Bernard Hor, Faisal Muhammad and Samyak Chakrabarty. Photos: Strictly business @ the poolside followed by obligatory cultural sampling that is core to YRP philosophy [...]

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Mobile Youth Malaysia

February 25, 2010

From MobileYouthReport.com DOWNLOAD the presentation today If you’re interested in Malaysia check out the Mobile Youth Conference in Kuala Lumpur March 2010 3 Key Points featured in the Slides: 1) Malaysia is Stable. Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012. 2) Changing the growth [...]

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mobileYouth unconference Malaysia Mar 11 & 12

January 22, 2010

Bernard and his team are working hard on the details as we speak, registration goes live February 1st. Here’s a sneak preview: Mobile Youth Unconference Asia Malaysia 2010 Registration begins 1 Feb 2010. Stay tuned as we bring you more Exclusive updates!

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