On this episode of mobileYouth TV I speak with another 1010Youth Nominee, BJ Birtwell of Gen Y Marketing group, Armory Marketing. BJ discusses the trying process of educating brands on the Gen Y market and shifting their mindsets away from the traditional marketing approaches once used with Boomers. He helps identify the Gen [...]
In a collaborative effort, our Youth Research Partner enoVate has developed a Chinese edition of our 2010 Global Youth Trends Report. Did you know…by 2015 there will be 500 million people under age 30 in China–roughly the population of the entire European Union.
enovate’s report reveals specific China youth trend insights that were gained through [...]
Welcome to the Global Youth Alert! The first installment in a series that highlights a particular youth trend or news story from around the world. In this episode, Youth Research Partner Bernard Hor of Summer Sands in Kuala Lumpur Malaysia identifies a perfect real world example of what we have been preaching about for the [...]
By Graham D Brown
Your biggest challenge today as a marketer isn’t asking “how do we engage youth?” but asking “how do we remove the internal barriers that prevent us engaging youth?”. Your biggest sale is the internal one and your competitor your own organization.
Advance apologies for its use but I will mention the C-Word.
The C [...]
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Soda Week
Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from What [...]
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If you’re interested in working with mobileYouth make yourself known – don’t send an email (if you know youth media, you’ll know how to get through to us).
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BING is certainly making a BIG splash. Microsoft’s new project (But It’s Not Google) may sound irreverent in its stance but is that combined with a huge marketing push enough to make it relevant?
Pundits claim BING is bigger than Twitter. This is true if you refer to these statistics.
However, here’s a fundamental mistake in measuring [...]
