marketing

The secret lives of teenagers

by Freddie on November 4, 2011

Misunderstood since 1904 Since the term “Adolescence” was first used in 1904, teenagers have become the most often misunderstood demographic throughout modern human history – misunderstood by marketers, teachers and parents. They have always been viewed as either rebellious thrill seekers or wanna-be followers of the latest fad. Teenagers throughout generations have always driven faster [...]

Are teens brains wired differently?

by ghanik on September 16, 2011

As adults, there are some decisions we don’t have to think about. Eating a salad? Good idea. Swimming with sharks? Bad idea. This is because our amygdala and insula, the parts of the brain that initiate our fight/flight response, give us an instinctual sense that something is good or bad. However, it’s not always that [...]

Idea Factory: 4 stories to illustrate mobile and youth cultures around the world

June 1, 2011

mobileYouth as storytellers. We tell stories of youth and mobile culture from around the world. What are these stories? And how do these stories help us understand what changes are happening in the world of young people? How can these stories help big brands like Nokia, Sony Ericsson, Motorola, BlackBerry and Samsung better understand young people’s social lives? Find the answers in the most recent slidecast from the mobileYouth Idea Factory.

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Smoking Your Nokia – What Social Currency Means to Brands like BlackBerry, Sony Ericsson, and Nokia

May 31, 2011

In terms of social currency for young people, mobile phones are what smoking was. So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy? Find out in this edition of mobileYouth Asia LIVE! Smoking Your Nokia Make sure you go to http://mobileYouth.Asia to get the full post and presentation.

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Trend: Beachheads (Why are Beachheads becoming a critical feature in youth marketing?)

May 25, 2011

How do young mobile owners influence other young people to purchase a particular brand of handset? What is the social profile of these influencers? Can these influencers be segmented? What are these segments and what are the behavioral drivers for each segment? How can they make marketing more targeted and effective for mobile handset brands? [...]

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Idea Factory: Unboxing the future of BlackBerry

May 12, 2011

Idea Factory Work in progress from the mobileYouth Idea Factory. We’ve been following Blackberry mobile cell phone developments in the youth market for some time here at mobileYouth. Recently, we contributed to an FT article on BBM vs SMS. Now we’re collating ideas on the role of fans & beachheads in Blackberry’s long term future. [...]

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Why Many-to-Many Matters

January 13, 2011

If you’ve been following our Youth Mobile Age series then you’ll be pleased to hear that part 4/5 is out today. This presentation shares 10 key trends that are shaping the shift from one-to-one marketing to a new era of many-to-many.

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mobileYouth Clients

September 16, 2010

Since 2001 we’ve serviced over 500 brands helping them build better mobile services for youth and optimize their marketing strategies.

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Mobile Youth TV #3: Pricing Strategies and Churn

September 6, 2010

Mobile operator price wars are nothing new. From Indonesia to India and now Kenya. We look at operator price wars in the three markets and draw on learning from them. How do these price wars unfold? How do they affect operators and their KPIs? How do they affect youth mobile behavior?

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Mobile Youth TV #1: Rural

August 25, 2010

This week we’re looking at the world’s 200 million mobile owning youth and their families living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin segment?

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