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If you’re interested in working with mobileYouth make yourself known - don’t send an email (if you know youth media, you’ll know how to get through to us).

BING is certainly making a BIG splash. Microsoft’s new project (But It’s Not Google) may sound irreverent in its stance but is that combined with a huge marketing push enough to make it relevant?

Pundits claim BING is bigger than Twitter. This is true if you refer to these statistics.
However, here’s a fundamental mistake in measuring [...]

A new youth marketing presentation. (see below)
“Congratulations” read the letter, “Your photo submission has been approved and will appear on Jones Soda bottles soon.”
Like most teenagers her age, recognition by the products and brands that touch her life was narrowly confined to advertising, promotions and unsigned birthday cards. To “win” something or to feel that [...]

End of Advertising (or not)?
Are the new school shouting too loudly about the impending demise of advertising? Tom Vanlerberghe suggests the future lies in inventing more creative ways of using classic advertising rather than ditching the concept of advertising altogether. (Source Who’s Reading Anyway?)
Trust
CMOs rated excellent service followed by trusting relationships as their two key [...]

Is this the face of Youth Marketing’s future?
* 470,000 followers on Twitter
* 1 million community members
* $30m in revenues with 30% operating profit margin (and that was back in 06)
* and…wait for it…. no advertising
I had the opportunity to meet the guys at Threadless as a part of our 2009 mobileYouth tour and find out [...]

Brandwidth = consumer trust + attention
Video

Presentation
Brandwidth - do you have it? (Graham Brown mobileYouth)

Slides from presentation

What is Social Currency? (Graham Brown mobileYouth.org)
* Download the powerpoint (mobileYouthnet members only)
Tokyo 2008
I caught up with Kan the next day in Starbucks, Futakotamagawa - a pleasant outskirt of Tokyo where I lived so many years before.
A lot had changed, the old plaza that remained as the last bastion of boutique shops - including a [...]

Here’s the problem ~ feel free to share the graphics & slides
…think of the problem as a pipeline

which is caused by this…

industrial education to serve an industrial society
industrial marketing serves industrial companies
brand owners and managers around the world think…

so any surprise this is how the real owners react…

But fear not! This is what “they” are [...]

For over a century we have practised marketing based on industrial principles continuing to manifest its DNA in advertising, PR, marketing, product development and the ubiquitous presentation “value chain“.
Marketing historians will look back on the beginning of the 21st century as the defining point at which social marketing finally gained the necessary tools - social [...]

Inspired by the works of Seth Godin and based on our own research, check out our latest presentation - Mobile Youth Tribes:
Mobile Youth Tribes by Graham Brown mobileYouth.org (Youth Marketing)

View SlideShare presentation or Upload your own. (tags: generation students)