marketing

Idea Factory: Unboxing the future of BlackBerry

May 12, 2011

Idea Factory Work in progress from the mobileYouth Idea Factory. We’ve been following Blackberry mobile cell phone developments in the youth market for some time here at mobileYouth. Recently, we contributed to an FT article on BBM vs SMS. Now we’re collating ideas on the role of fans & beachheads in Blackberry’s long term future. [...]

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Mobile Youth Around the World: Insights into mobile youth culture

April 21, 2011

Insights into mobile youth culture by mobileYouth. Key statistics for 2011. 1.8 billion mobile owning youth in the world. Youth spend 1 in 10 dollars of their disposable income on mobile. 60% of youth sleep with their mobile phones. Youth SMS use will fall 20% int he next 5 years. Data, charts and presentations on [...]

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mobileYouth TV#21: Mobile Social Networking and Marketing in Japan with Kei Simada

March 27, 2011

Graham Brown and Kei Shimada discuss latest trends in mobile social networking and how brands are using mobile for marketing in Japan. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV#20: Latest youth and media trends from Australia with Andrew Mackinnon

March 27, 2011

Graham Brown and Andrew Mackinnon discuss latest trends in youth and media culture from Australia with case studies from tech and fashion brands. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #18: The Food Truck Movement in Los Angeles

March 25, 2011

Graham Brown interviews Ian Votteri on the beginnings of the Food Truck Movement in Los Angeles. Find out how Kogi started food trucks in the West End of LA and made it big. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #17: Marc Kornberger talks emerging mobile youth trends from South Africa

February 20, 2011

Graham Brown and Marc Kornberger discuss emerging mobile youth trends from South Africa and how can mobile brands better connect with young South Africans. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #15: Youthsourcing for mobile with Product Doctor Julia Shalet

February 14, 2011

Graham Brown and Julia Shalet discuss the rewards of involving young people early in the product development process and its advantages to product managers who are responsible for the product revenue line. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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Why Inexperience Matters: Graham Brown mobileYouth India 2011

February 2, 2011

In this short extract, Graham Brown of mobileYouth presents a well-known psychological experiment that highlights why INexperience really matters (especially in Youth Marketing) http://www.mobileyouth.org http://www.GrahamDBrown.com Category: Science & TechnologyUploaded by: MobileYouthHosted: youtube

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mobileYouth Tour Postcard #1 (Delhi, Mobile Markets and Snakes)

January 31, 2011

Graham and Freddie say a quick hello from Delhi, India as the mobileYouth tour gets under way for 2011. http://www.mobileyouthtour.com Category: Travel & EventsUploaded by: MobileYouthHosted: youtube

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Why Many-to-Many Matters

January 13, 2011

If you’ve been following our Youth Mobile Age series then you’ll be pleased to hear that part 4/5 is out today. This presentation shares 10 key trends that are shaping the shift from one-to-one marketing to a new era of many-to-many.

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