On October 2, 2009,
in features,
by Graham Brown
The above slide is a quote from Peter Van Stolk on the Big Soda marketing model built on Pipelines rather than Platforms for engaging youth.
The rules say that creating a great brand for youth is about creating the big idea – the drumming monkey, the gopher or the flashmob. That’s the unquestionable rule. Big idea, [...]
On July 16, 2009,
in News,
by Jeremiah Yap
Brands covered this week: Absolut, Apple, Red Bull, Facebook, Twitter, Levi’s, Pepsi, Coke, KFC, McDonald’s, Toyota Scion & Adidas
Have a shot of Absolut Vodka on mobile
Absolut Vodka has launched an iPhone application called “Drinkspiration”, which recommends users the right drink, depending on many parameters such as mood, time of day, weather, liquor type, drink color, shape of [...]
