On November 23, 2009,
in News,
by Graham Brown
You can talk Social Media or Customer Engagement but if your organization rewards your people on the basis of short term metrics, employees – regardless of CEO directives – will gravitate towards the activity that gets the promoted and prevents them from getting fired.
If your organization places a premium on ARPU, for example, your attempts [...]
On April 3, 2008,
in Videos,
by Graham Brown
From Global Neighbourhoods TV
“GNTV: Making a Splash with Social Media Measurement”
Video:
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