You can talk Social Media or Customer Engagement but if your organization rewards your people on the basis of short term metrics, employees – regardless of CEO directives – will gravitate towards the activity that gets the promoted and prevents them from getting fired. If your organization places a premium on ARPU, for example, your [...]
About mobileYouth®
We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual mobileYouth report and conduct bespoke research projects. We also build bridges between the marketing world and youth (see the Youth Marketing Academy)
Some of Our Clients
From the mobileYouth Report
Generation O
Teenage Pirates Profile
Interview with Graham BrownFacebook & Twitter
