Media

Why the ‘Do They Don’t They Debate’ Doesn’t Matter

by Graham Brown on October 5, 2009

My friend Gary Beck over at Killer B promotions repsonsible for the rather excellent Teen Masters bowling movement asked me recently for my opinion on Nielsen’s latest media report on teens. I’ll share my reply here to bring you into the loop of this discussion too. Re: Assumptions made in Nielsen report about Teen media [...]

We’re in the business of connecting our customers

by Graham Brown on September 28, 2009

Are you in the business of selling products or connecting your customers? (Tribes) Is your business geared towards creating marketing content or context? As the man says here… BRAND MANAGEMENT IS DEAD… (this is 2009, not 1999) BeingBrave When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls [...]

How can MTV regain its mobile crown?

November 20, 2008

The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story. The Berlin Wall As you enter you’re greated by a seminal piece of photography – 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an [...]

Read the full article →

Is all well in consumer generated content?

March 7, 2008

First we have a blip in Facebook numbers now we have mainstream publications such as Newsweek putting the boot into “user generated content” and trying to take ownership of new phrases for the public lexicon such as “Web 3.0″. NW’s positions Web3.0 as life after the era of Digital Maoism – or that is mob [...]

Read the full article →

mobileYouth on the street – media

November 26, 2007

We went out and asked London’s youth about their media habits [youtube 296H2tPnjCY] More on-the-street videos here

Read the full article →

mobileYouth on the Street – November Update

November 23, 2007

Asking students about mobile lifestyle [youtube GbyEOmD-apk] More on-the-street videos here

Read the full article →

Mobile Phone and Internet Triumph over TV

August 25, 2007

In a survey conducted by McCann Worldgroup Thai teenagers were asked about their favourite form of media. The results – Internet and mobile phone take up the two top ranks, followed by TV in third place. This outcome could be interpreted as a shift from traditional to more innovative and interactive media, and while it [...]

Read the full article →