You can talk Social Media or Customer Engagement but if your organization rewards your people on the basis of short term metrics, employees – regardless of CEO directives – will gravitate towards the activity that gets the promoted and prevents them from getting fired.
If your organization places a premium on ARPU, for example, your attempts [...]
I first heard about the Egyptian pig cull back in October when the story broke in the New York Times. Needless to say, it piqued my interest because as is often the case, seemingly irrelevant stories can provide insights that the less trained eye will simply pass by.
When Egyptian government officials reacted to the growing [...]
From Global Neighbourhoods TV
“GNTV: Making a Splash with Social Media Measurement”
Video:
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