microsoft

We no longer own the brand An Invasion of Armies Can Be Resisted But Not An Idea Whose Time Has Come – Victor Hugo Study any large brand such as Coca-Cola or Nike and you’ll find an organization awash with legal eagles, marcomms and defensive IP arrangements. Why? Because ownership and protection of the brand [...]

Microsoft enters into mobile advertising

by Josh Dhaliwal on December 11, 2007

The ads will start to appear on MSN Mobile in the US. and according to Microsoft will conform to the Mobile Marketing Association’s mobile advertising guidelines. Paramount Pictures and Jaguar Cars North America are among the first companies to advertise on MSN Mobile. “Microsoft is continuing to make significant investments in the MSN Mobile portal, adding [...]