Technology and Lifestyle Trends in Asia

Iran tweets for freedom
Despite the force of the Iranian government against freedom of expression, people in Iran who believe in social justice and freedom turns to Tweeter for that needed voice. This social networking platform allows them to air their voices freely, and for the first time giving this nation and others as well to unite [...]

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# The 10 Changes a CEO needs to make to win young consumers – #8 Give up on owning the brand

We no longer own the brand
An Invasion of Armies Can Be Resisted But Not An Idea Whose Time Has Come – Victor Hugo
Study any large brand such as Coca-Cola or Nike and you’ll find an organization awash with legal eagles, marcomms and defensive IP arrangements. Why? Because ownership and protection of the brand has been [...]

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Microsoft enters into mobile advertising

The ads will start to appear on MSN Mobile in the US. and according to Microsoft will conform to the Mobile Marketing Association’s mobile advertising guidelines. Paramount Pictures and Jaguar Cars North America are among the first companies to advertise on MSN Mobile.
“Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new [...]

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