millenials

Never Aim for ‘Cool’, Always Aim for ‘Authentic’

On March 19, 2010, in 1010Youth, insights, mytv, people, by benleis

Many youth marketers talk about immersing oneself in youth to really understand Generation Y but few do it on a regular basis. Nancy Lublin (1010Youth Award Nominee) on the other hand surrounds herself each day as she works one-on-one with teens and young adults at DoSomething.org, a not-for-profit that uses online methods to get [...]

Tagged with: aeropostale • brands • dosomething.org • gen y • millenials • nancy lublin • pepsi refresh • Social Causes • teens • teens for jeans • young people • youth marketing

Top 10 Youth Marketing Myths by Graham Brown

On July 10, 2009, in News, by Graham Brown

Presentation
Top 10 Youth Marketing Myths by Graham Brown
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Slides from the presentation
Myth 1: Youth grow up faster these days

Myth 6: Youth don’t care about TV

Myth 7: Advertising is Content

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Tagged with: advertising • download • gen y • marketing • millenials • myths • presentation • slideshare • social media • youth • youth marketing

50 Youth Marketing Trends for 2009 (Part One 1-25)

On December 17, 2008, in presentations, by Graham Brown

Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009.
Ping me on twitter if something sparks your interest
PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org
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