mobile advertising

“Indian Youth Love Mobile Ads” is bull****

by Graham Brown on September 24, 2009

It’s Emperor’s New Clothes Time again… There was a recent survey run by Inmobi for management students at IIT. Now, the following isn’t a criticsm of the survey or Inmobi – it’s a call to put the PR generated by bloggers around this story into perspective. Reality check time: We are reading “Indian Youth Love [...]

Chuck on Social Media: Don’t, Don’t, Don’t, Don’t Believe the Hype

by Graham Brown on December 16, 2008

“Some media is the whack” says Chuck D..was he talking about us? image courtesy of Wikipedia Movements or Trends? Social Media thinks it’s a movement but most of it only translates into a trend. How much of social media is a reality and how much is hype? “Everybody had a feeling something was going to [...]

mobileYouth digest on blyk

December 1, 2008

You know what we think about Blyk – here are some of the blogosphere’s latest writings on the subject of Blyk and mobile advertising to present an allround view: Mobile advertising & challenges * Mobile advertising is the future (Telco 2.0) * SMS – the least trusted form of advertising (Mobile marketing watch) * Channel [...]

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Slideshare: Mobile Youth and Social Media Presentation

November 11, 2008

Meet the Teenage Pirates. They are one of the three key segments of Generation O that mobile brands need to know about. Teenage Pirates are high school students between the ages of 15 and 17 who seek social currency through mastery of skills i.e. recognition among peers as skilled in using a specific tool. They [...]

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Mobile Advertising Presentation

August 19, 2008

Chuck Levine’s Mobile Advertising Presentation here from the Deepspace Mobile event flagged up by Paul Isacson Chuck Levine’s Mobile Presentation View SlideShare presentation or Upload your own.

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Microsoft enters into mobile advertising

December 11, 2007

The ads will start to appear on MSN Mobile in the US. and according to Microsoft will conform to the Mobile Marketing Association’s mobile advertising guidelines. Paramount Pictures and Jaguar Cars North America are among the first companies to advertise on MSN Mobile. “Microsoft is continuing to make significant investments in the MSN Mobile portal, adding [...]

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