“Indian Youth Love Mobile Ads” is bull****

It’s Emperor’s New Clothes Time again…
There was a recent survey run by Inmobi for management students at IIT. Now, the following isn’t a criticsm of the survey or Inmobi – it’s a call to put the PR generated by bloggers around this story into perspective.
Reality check time:
We are reading “Indian Youth Love Mobile Ads”
Let’s examine [...]

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Chuck on Social Media: Don’t, Don’t, Don’t, Don’t Believe the Hype

“Some media is the whack” says Chuck D..was he talking about us?

image courtesy of Wikipedia

Movements or Trends?
Social Media thinks it’s a movement but most of it only translates into a trend. How much of social media is a reality and how much is hype?
“Everybody had a feeling something was going to happen but nobody knew [...]

mobileYouth digest on blyk

You know what we think about Blyk – here are some of the blogosphere’s latest writings on the subject of Blyk and mobile advertising to present an allround view:
Mobile advertising & challenges
* Mobile advertising is the future (Telco 2.0)
* SMS – the least trusted form of advertising (Mobile marketing watch)
* Channel ARPU (Vision Mobile)
Blyk
* Is [...]

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Slideshare: Mobile Youth and Social Media Presentation

Excerpts from the full 76 slide report available here for viewing online. Covering: mobile youth, social media, mobile behavior, web 2.0, loyalty, mobile advertising. More background here on the mobileyouth report part 3 on mobile youth social media
Join the conversation on Twitter Graham Brown
Mobile Youth Social Media
View SlideShare presentation or Upload your own. [...]

Mobile Advertising Presentation

Chuck Levine’s Mobile Advertising Presentation here from the Deepspace Mobile event flagged up by Paul Isacson
Chuck Levine’s Mobile Presentation

View SlideShare presentation or Upload your own.

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Microsoft enters into mobile advertising

The ads will start to appear on MSN Mobile in the US. and according to Microsoft will conform to the Mobile Marketing Association’s mobile advertising guidelines. Paramount Pictures and Jaguar Cars North America are among the first companies to advertise on MSN Mobile.
“Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new [...]

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