We’ve been shooting mobile youth videos on the streets for years now and we’ve just started something new – MY Life (Mobile Youth Life). MY Life is a series of shorts filmed by youth about themselves, their lives and how mobile fits into that universe.
Check out young Filipino graphic designer Nikkorlai Tappan talking about her [...]
By 2010, American mobile owning youth under 30 will number 100 million.
The USA is the most valuable mobile youth market in the world currently producing 17% of the world’s total telecoms youth revenue, or $48 billion per year.
Here is mobileYouth’s latest reportage from Tampa, Florida
More mobile youth videos on youtube
There are plenty of decent USA [...]
The Brain Science Behind
Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon).
One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function.
The brain only attends to 5% of the information (stimuli) it receives from [...]
What is mobile behavior?
At Mobile Youth we have studied the mobile behavior of young consumers since 2001 when everyone else was looking at technology, value chains and killer applications.
For us, mobile behavior is not a new addition to the portfolio or the next great thing but the core raison d’etre of our organization and a [...]
