mobile behavior

American Youth Mobile Culture: 5 Key Drivers for 2011

by Andrew on March 2, 2011

by mobileYouth® The American Marketing Association asked us to share our latest findings with its members. We identified 5 key trends relevant to North American Youth Mobile Culture and share those with you here today. Click for more information on mobileYouth in North America We’ve put together some great research from our two US partners [...]

100m mobile youth in USA by 2010

by Graham Brown on January 14, 2009

By 2010, American mobile owning youth under 30 will number 100 million. The USA is the most valuable mobile youth market in the world currently producing 17% of the world’s total telecoms youth revenue, or $48 billion per year. Here is mobileYouth’s latest reportage from Tampa, Florida More mobile youth videos on youtube There are [...]

Chuck on Social Media: Don’t, Don’t, Don’t, Don’t Believe the Hype

December 16, 2008

“Some media is the whack” says Chuck D..was he talking about us? image courtesy of Wikipedia Movements or Trends? Social Media thinks it’s a movement but most of it only translates into a trend. How much of social media is a reality and how much is hype? “Everybody had a feeling something was going to [...]

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The Neuropsychology of Youth Marketing: Gating

December 4, 2008

The Brain Science Behind Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon). One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function. The brain only attends to 5% of the information (stimuli) [...]

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Mobile Behavior

October 31, 2008

Back to Glossary of mobileYouth concepts Mobile Behavior is a research methodology pioneered by mobileYouth in 2001 by adopting elements of Social Thinking to understand not “how” youth were using mobile phones but, more importantly, why. Mobile Behavior incorporates the following elements:

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