Mobile Content
How much effort does it take a mobile service provider to increase the mobile content (ringtones, games etc) spend of a young customer by 50 cents?
Using the average data in the mobileYouth report and assuming mobile content accounts for an average of $0.6 per consumer, that’s an 83% increase in the current spending level [...]
50 Youth Marketing Keywords you need to know Youth Trends Report (new site) The mobileYouth report
A look at Red Bull 1976 Games End of the Pepsi Generation
Create Culture or Go Home Context: 10 Brands that Lead The Social Media Campfire What is Social Currency? Paid vs Earned Media
Youth Buyology What they don't teach you at Business School Customers Are The Brand Customers Are The Brand The C2C Era Growing Grass Roots Movements The day we met Threadless The Attention Economy Now I Can Drink Me Meatball Sundae: What is it? Brand trust and advocacy survey
