mobile marketing

Global Youth Alert: Smartphone Adoption Among Malaysian Youth

On March 2, 2010, in Global Youth Report, youth marketing insights, by benleis

Welcome to the Global Youth Alert! The first installment in a series that highlights a particular youth trend or news story from around the world. In this episode, Youth Research Partner Bernard Hor of Summer Sands in Kuala Lumpur Malaysia identifies a perfect real world example of what we have been preaching about for the [...]

1 Billion

On February 23, 2009, in presentations, by Graham Brown

Chapter One…
We are mobile youth. We are 1 billion strong. We are Kaori, Amy, Kiran, Kan, Eduardo, Josh, Mohammed, Andrei and all the other stories, ideas and concerns that weave into the mobile youth mesh.
1 Billion
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We are not your plain vanilla Madison Avenue picture of what youth [...]

Tagged with: advertising • billion • book • mobile marketing • mobile youth • youth • youth marketing

50 Youth Marketing Trends for 2009 (Part One 1-25)

On December 17, 2008, in presentations, by Graham Brown

Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009.
Ping me on twitter if something sparks your interest
PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org
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Technorati Tags: youth marketing, mobile marketing, [...]

Tagged with: blyk • boost mobile • djuice • gen y • generation y • global youth • kids • marketing trends • millenial • millenials • mobile marketing • mobile youth • red bull • social media • Students • teens • youth • youth marketing • youth trends

Chuck on Social Media: Don’t, Don’t, Don’t, Don’t Believe the Hype

On December 16, 2008, in features, by Graham Brown

“Some media is the whack” says Chuck D..was he talking about us?

image courtesy of Wikipedia

Movements or Trends?
Social Media thinks it’s a movement but most of it only translates into a trend. How much of social media is a reality and how much is hype?
“Everybody had a feeling something was going to happen but nobody knew [...]

Tagged with: chuck d • mobile advertising • mobile behavior • mobile marketing • movement • public enemy • SNS • social media • social networking • trends • youth marketing

Tagged with: mobile marketing • mobile youth • presentation • social • youth marketing

Tagged with: mobile marketing • mobile youth • social media • youth marketing

Slideshare: Mobile Youth and Social Media Presentation

On November 11, 2008, in Report, presentations, by Graham Brown

Excerpts from the full 76 slide report available here for viewing online. Covering: mobile youth, social media, mobile behavior, web 2.0, loyalty, mobile advertising. More background here on the mobileyouth report part 3 on mobile youth social media
Join the conversation on Twitter Graham Brown
Mobile Youth Social Media
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Tagged with: marketing trends • mobile advertising • mobile marketing • mobile youth • myspace • New Research • social media • web 2.0 • youth marketing • youth social media

Mobile Youth Marketing in Japan (Presentation)

On October 6, 2008, in presentations, by Graham Brown

Here are two key markets covered in the mobileYouth report – Japan and China. Following our earlier posts on Youth in China, check out the latest find – Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth – How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan
Harnessing [...]

Tagged with: japan • mobile marketing • mobile youth • mobile youth japan • mobile youth report • mobile youth research • youth • youth marketing • youth research

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Global Youth Alert: Smartphone Adoption Among Malaysian Youth

1 Billion

Mobile Youth Marketing in Japan (Presentation)

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