mobile marketing

Insights showing where smartphones are used (Infographic)

by Graham Brown on November 10, 2011

Increasingly mobile companies need to understand context.We need to understand not just what services youth are using on their mobile phone but also the context in which they are used. See the infographic below by Tatango to get an idea on where smartphones are used today. Interestingly, none of these options cite “toilet” or “bed” [...]

Latest Youth Marketing Statistics Friday 5th June

by Arun on June 5, 2009

* How to get youth interested in personal finance? (Threebillion) * Mobile Marketing – now and in the future (Slideshare) * Why tech companies must be 1st in their market or find a new market. The case for handset profits (TechCrunch) * US mobile internet up by over third, but China still heavyweight (MarketingCharts) * [...]

1 Billion

February 23, 2009

Chapter One… We are mobile youth. We are 1 billion strong. We are Kaori, Amy, Kiran, Kan, Eduardo, Josh, Mohammed, Andrei and all the other stories, ideas and concerns that weave into the mobile youth mesh. 1 Billion View more presentations from Graham Brown. (tags: youth marketing) We are not your plain vanilla Madison Avenue [...]

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50 Youth Marketing Trends for 2009 (Part One 1-25)

December 17, 2008

Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009. Ping me on twitter if something sparks your interest PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org View SlideShare presentation or Upload your own. (tags: youth marketing) Technorati Tags: [...]

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Chuck on Social Media: Don’t, Don’t, Don’t, Don’t Believe the Hype

December 16, 2008

“Some media is the whack” says Chuck D..was he talking about us? image courtesy of Wikipedia Movements or Trends? Social Media thinks it’s a movement but most of it only translates into a trend. How much of social media is a reality and how much is hype? “Everybody had a feeling something was going to [...]

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I am…not interested in mobile marketing (version 2)

December 15, 2008

This is what the slideshare presentation *should* have looked like (pre conversion). Anyway, work in progress – enjoy. Appreciate any feedback you send my way Graham Brown from mobileYouth shares insights and conversations with young mobile consumers from mobileYouth.org I am…not interested in mobile marketing (version 2) View SlideShare presentation or Upload your own. (tags: [...]

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I am your future… and I am not interested in mobile marketing (presentation)

December 15, 2008

Insights by Graham Brown of MobileYouth from conversations with global youth on mobile marketing and branding. Working “alpha” presentation on initial thoughts – this is unfinished, but clients gave me positive feedback at this early stage I decided to run with it so you could respond and worry about the detail later… feedback on twitter [...]

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Slideshare: Mobile Youth and Social Media Presentation

November 11, 2008

Meet the Teenage Pirates. They are one of the three key segments of Generation O that mobile brands need to know about. Teenage Pirates are high school students between the ages of 15 and 17 who seek social currency through mastery of skills i.e. recognition among peers as skilled in using a specific tool. They [...]

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Mobile Youth Marketing in Japan (Presentation)

October 6, 2008

Here are two key markets covered in the mobileYouth report – Japan and China. Following our earlier posts on Youth in China, check out the latest find – Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth – How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan [...]

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