mobile research

Youth Trust – The 6 ways brands lose and abuse it

by Graham Brown on November 4, 2008

Trust Earned and Lost “Communication is not a function of technique but a function of trust” – Stephen R Covey Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below. [...]

That’s the size of the mobile youth market according to mobileYouth’s latest 2008 research – the mobile youth report. Here are some sample data sets from the report available for download & sharing. More free youth data available for download at mobileYouth (fill in the form on the home page) Mobileyouth Data Sample View SlideShare [...]