Youth Trust – The 6 ways brands lose and abuse it

Trust Earned and Lost
“Communication is not a function of technique but a function of trust” – Stephen R Covey
Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below.
In my [...]

$250 billion mobile youth market with 1 billion consumers

That’s the size of the mobile youth market according to mobileYouth’s latest 2008 research – the mobile youth report. Here are some sample data sets from the report available for download & sharing.
More free youth data available for download at mobileYouth (fill in the form on the home page)
Mobileyouth Data Sample

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