One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter! (ie the average youth twitterer issues more tweets) Is Twitter SMS 2.0? From being predominantly the domain of 25-34 year old techs, [...]
mobile social media
Youth are Twitting Pretty: Twitter is SMS 2.0 – thanks to Youth
by Graham Brown on November 13, 2008
Mobile Youth and Social Media – new research (quick preview)
by Graham Brown on November 11, 2008
Finally launches tomorrow. Here’s what we are advising our clients on this research area: 1) Clarity: Enter Social Media with clearly defined organizational goals (e.g. reduce churn rates, time to market with crowdsourcing your product development, improve your net promoter score etc) 2) Incumbents: Invest your efforts into established internet Social Media with mobile presence [...]
