mobileYouth®

One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter! (ie the average youth twitterer issues more tweets)
Is Twitter SMS 2.0?
From being predominantly the domain of 25-34 year old techs, Twitter has [...]

Finally launches tomorrow. Here’s what we are advising our clients on this research area:
1) Clarity: Enter Social Media with clearly defined organizational goals (e.g. reduce churn rates, time to market with crowdsourcing your product development, improve your net promoter score etc)
2) Incumbents: Invest your efforts into established internet Social Media with mobile presence as opposed [...]