mobile youth report

Here come the Mobile Youth – 1.2 billion change agents

by Graham Brown on March 4, 2011

New research highlights the scale and capacity of an emerging generation of change agents: Mobile Youth. Implications for despotic regimes and out-of-touch brands. 3 Times As Big As Facebook Here come the Mobile Youth – 1.2 billion mobile owning youth under 30. This is a generation driven by optimization, influence and dialogue. Mobile technology is [...]

Winning and losing relationships (Apple vs Mobile)

by Graham Brown on February 6, 2009

Sneak preview from the 2009 mobileYouth report Mobile Industry – Winning and Losing Relationships View more presentations from Graham Brown. (tags: apple mobile)

Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score

October 21, 2008

Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]

Read the full article →

Mobile Youth Marketing in Japan (Presentation)

October 6, 2008

Here are two key markets covered in the mobileYouth report – Japan and China. Following our earlier posts on Youth in China, check out the latest find – Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth – How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan [...]

Read the full article →

What is the next great thing in Youth Mobile Trends? (Video)

August 7, 2008

Here is a sneak peek of some of the insights from our upcoming mobile Youth report We asked students what the next great thing in youth mobile trends would be with them – * prepaid or contracts? * mobile TV or SMS? * mobile internet/wap? I think names are really important… they get known as [...]

Read the full article →