One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter! Is Twitter SMS 2.0? From being predominantly the domain of 25-34 year old techs, Twitter has burgeoned into a valid youth platform. Here are [...] [...more]
Finally launches tomorrow. Here’s what we are advising our clients on this research area: 1) Clarity: Enter Social Media with clearly defined organizational goals (e.g. reduce churn rates, time to market with crowdsourcing your product development, improve your net promoter score etc) 2) Incumbents: Invest your efforts into established internet Social Media with mobile presence as opposed [...] [...more]
Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...] [...more]
Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit. Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown Areas of interest: * What do youth want [...] [...more]
Here are two key markets covered in the mobileYouth report - Japan and China. Following our earlier posts on Youth in China, check out the latest find - Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth - How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan Harnessing [...] [...more]
Here is a sneak peek of some of the insights from our upcoming mobile Youth report We asked students what the next great thing in youth mobile trends would be with them - * prepaid or contracts? * mobile TV or SMS? * mobile internet/wap? I think names are really important… they get known as well ~ one 16 year old [...] [...more]
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