Sneak preview from the 2009 mobileYouth report
Mobile Industry – Winning and Losing Relationships
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Experimental graph for your enjoyment from the mobileYouth report 2009
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mobileYouth.org chart of world 1.2 billion mobile youth
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Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]
Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.
Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown
Areas of interest:
* What do youth want [...]
Here are two key markets covered in the mobileYouth report – Japan and China. Following our earlier posts on Youth in China, check out the latest find – Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth – How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan
Harnessing [...]
Here is a sneak peek of some of the insights from our upcoming mobile Youth report
We asked students what the next great thing in youth mobile trends would be with them -
* prepaid or contracts?
* mobile TV or SMS?
* mobile internet/wap?
I think names are really important… they get known as well
~ one 16 year old [...]
