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Published annually since 2001, this year we’ve added new trends and insights plus 12 analyst briefings published throughout the year.
Key Features
* 16 reports covering key aspects of youth marketing and mobile culture delivered over the year keeping you informed and up to speed (Market value $17,600)
* [...]
Is this the face of Youth Marketing’s future?
* 470,000 followers on Twitter
* 1 million community members
* $30m in revenues with 30% operating profit margin (and that was back in 06)
* and…wait for it…. no advertising
I had the opportunity to meet the guys at Threadless as a part of our 2009 mobileYouth tour and find out [...]
It’s been a while since I’ve had time to pen a proper post. So here’s a short update just to touch base with the mobileyouthosphere.
Sunday 12 Apr
I departed London April 12th after experience the delights of Yotel before setting off on our mobileYouth world tour.
Monday 13 Apr
Landed in a cold, rainy Chicago to a warm [...]
Graham Brown mobileYouth presents part 1 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Advocacy.
Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromiz
50 Youth Marketing Keywords You Need to Know (Graham Brown mobileYouth.org)
Sample Slides from [...]
Brandwidth = consumer trust + attention
Video
Presentation
Brandwidth - do you have it? (Graham Brown mobileYouth)
Slides from presentation
What is Social Currency? (Graham Brown mobileYouth.org)
* Download the powerpoint (mobileYouthnet members only)
Tokyo 2008
I caught up with Kan the next day in Starbucks, Futakotamagawa - a pleasant outskirt of Tokyo where I lived so many years before.
A lot had changed, the old plaza that remained as the last bastion of boutique shops - including a [...]
Chapter One…
We are mobile youth. We are 1 billion strong. We are Kaori, Amy, Kiran, Kan, Eduardo, Josh, Mohammed, Andrei and all the other stories, ideas and concerns that weave into the mobile youth mesh.
1 Billion
View more presentations from Graham Brown. (tags: youth marketing)
We are not your plain vanilla Madison Avenue picture of what youth [...]
Here’s the problem ~ feel free to share the graphics & slides
…think of the problem as a pipeline
which is caused by this…
industrial education to serve an industrial society
industrial marketing serves industrial companies
brand owners and managers around the world think…
so any surprise this is how the real owners react…
But fear not! This is what “they” are [...]
We’ve been shooting mobile youth videos on the streets for years now and we’ve just started something new - MY Life (Mobile Youth Life). MY Life is a series of shorts filmed by youth about themselves, their lives and how mobile fits into that universe.
Check out young Filipino graphic designer Nikkorlai Tappan talking about her [...]
Mobile Shift by mobileYouth.org
View more presentations or upload your own. (tags: mobile youth)
More of our presentations on slideshare