mobile youth

Mobile and youth will change the face of shopping

by Graham Brown on November 5, 2011

With everyone talking about mobile payments have we lost focus on the key issue? Mobile payments isn’t about the payment but the activities and social context supported by the payments. How will smartphones turn shopping, music and other youth pastimes back into a social experience?

The secret lives of teenagers

by Freddie on November 4, 2011

Misunderstood since 1904 Since the term “Adolescence” was first used in 1904, teenagers have become the most often misunderstood demographic throughout modern human history – misunderstood by marketers, teachers and parents. They have always been viewed as either rebellious thrill seekers or wanna-be followers of the latest fad. Teenagers throughout generations have always driven faster [...]

Youth Mobile Usage: Infographic

November 3, 2011

Interesting composition by JIWire (see link below) called “How the millenial generation uses mobile” to add to the growing number of infographics about youth mobile usage. This data is a useful add to any presentation. While data is important to marketing and product related decisions for mobile companies we are increasingly operating in an era [...]

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New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

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Idea Factory: 4 stories to illustrate mobile and youth cultures around the world

June 1, 2011

mobileYouth as storytellers. We tell stories of youth and mobile culture from around the world. What are these stories? And how do these stories help us understand what changes are happening in the world of young people? How can these stories help big brands like Nokia, Sony Ericsson, Motorola, BlackBerry and Samsung better understand young people’s social lives? Find the answers in the most recent slidecast from the mobileYouth Idea Factory.

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Trend: Churn is Social (Are industry ideas about loyalty wrong?)

May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

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Trend: Beachheads (Why are Beachheads becoming a critical feature in youth marketing?)

May 25, 2011

How do young mobile owners influence other young people to purchase a particular brand of handset? What is the social profile of these influencers? Can these influencers be segmented? What are these segments and what are the behavioral drivers for each segment? How can they make marketing more targeted and effective for mobile handset brands? [...]

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Idea Factory: The story of Vodafone Australia, Generation O and reducing youth churn

May 17, 2011

Vodafone Australia saw a mass exodus of subscribers as a result of poor service. What were the behavioral drivers that caused people switch? What can we learn from this and what steps is Vodafone Australia taking to fix the issue? Also what else could Vodafone Australia do to create positive influence? Find out in the first slidecast from mobileYouth Idea Factory.

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Trend: BBM vs SMS (Will youth switch?)

April 25, 2011

Original article posted in the FT By Tim Bradshaw in London Instant messaging applications for mobile devices, such as BlackBerry Messenger, are becoming so popular that use of text messages by 15-24 year olds will fall by a fifth in many large markets including the UK, analysts predict. Mobile Youth, a consultancy, forecasts that text, [...]

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Mobile Youth Malaysia

February 25, 2010

From MobileYouthReport.com DOWNLOAD the presentation today If you’re interested in Malaysia check out the Mobile Youth Conference in Kuala Lumpur March 2010 3 Key Points featured in the Slides: 1) Malaysia is Stable. Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012. 2) Changing the growth [...]

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