by Graham D Brown
Let’s face it – UA ain’t nearly as cool as it should be
Building a brand takes time. The best brands have done it one customer at a time by focusing on share of customer over share of market. Many of the best case studies can be found in markets where the premium [...]
From MobileYouthReport.com
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If you’re interested in Malaysia check out the Mobile Youth Conference in Kuala Lumpur March 2010
3 Key Points featured in the Slides:
1) Malaysia is Stable. Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012.
2) Changing the growth story. [...]
Free download below graph:
Asia dominates growth in mobile ownership by teens globally with 80% of net additions taking place in either China or India. By comparison the combined growth in teen ownership by US and European teens comprises less than 5% of the complete picture.
Find out more about mobile teen, student and young adult ownership [...]
Free 10 page Ebook available for download (reg required if you are not already a mobileYouthnet member).
Free Ebook covering Teen, Student & Young Adult mobile ownership
A surface level skim across the mobileYouth 2009 report giving you insight into teen, student and young adult ownership of mobile phones with historical and predictive data ranging to [...]
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Published annually since 2001, this year we’ve added new trends and insights plus 12 analyst briefings published throughout the year.
Key Features
* 16 reports covering key aspects of youth marketing and mobile culture delivered over the year keeping you informed and up to [...]
Is this the face of Youth Marketing’s future?
* 470,000 followers on Twitter
* 1 million community members
* $30m in revenues with 30% operating profit margin (and that was back in 06)
* and…wait for it…. no advertising
I had the opportunity to meet the guys at Threadless as a part of our 2009 mobileYouth tour and find out [...]
It’s been a while since I’ve had time to pen a proper post. So here’s a short update just to touch base with the mobileyouthosphere.
Sunday 12 Apr
I departed London April 12th after experience the delights of Yotel before setting off on our mobileYouth world tour.
Monday 13 Apr
Landed in a cold, rainy Chicago to a warm [...]
What is Social Currency? (Graham Brown mobileYouth.org)
* Download the powerpoint (mobileYouthnet members only)
Tokyo 2008
I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so many years before.
A lot had changed, the old plaza that remained as the last bastion of boutique shops – including a [...]
