mobile youth

Idea Factory: 4 stories to illustrate mobile and youth cultures around the world

June 1, 2011

mobileYouth as storytellers. We tell stories of youth and mobile culture from around the world. What are these stories? And how do these stories help us understand what changes are happening in the world of young people? How can these stories help big brands like Nokia, Sony Ericsson, Motorola, BlackBerry and Samsung better understand young people’s social lives? Find the answers in the most recent slidecast from the mobileYouth Idea Factory.

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Trend: Churn is Social (Are industry ideas about loyalty wrong?)

May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

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Trend: Beachheads (Why are Beachheads becoming a critical feature in youth marketing?)

May 25, 2011

How do young mobile owners influence other young people to purchase a particular brand of handset? What is the social profile of these influencers? Can these influencers be segmented? What are these segments and what are the behavioral drivers for each segment? How can they make marketing more targeted and effective for mobile handset brands? [...]

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Idea Factory: The story of Vodafone Australia, Generation O and reducing youth churn

May 17, 2011

Vodafone Australia saw a mass exodus of subscribers as a result of poor service. What were the behavioral drivers that caused people switch? What can we learn from this and what steps is Vodafone Australia taking to fix the issue? Also what else could Vodafone Australia do to create positive influence? Find out in the first slidecast from mobileYouth Idea Factory.

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Trend: BBM vs SMS (Will youth switch?)

April 25, 2011

Original article posted in the FT By Tim Bradshaw in London Instant messaging applications for mobile devices, such as BlackBerry Messenger, are becoming so popular that use of text messages by 15-24 year olds will fall by a fifth in many large markets including the UK, analysts predict. Mobile Youth, a consultancy, forecasts that text, [...]

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Mobile Youth Around The World by mobileYouth.org

February 11, 2011

http://www.mobileyoutharoundtheworld.com Download the PDF & PPT presentation from this address Key statistics on Youth Mobile Culture provided by mobileYouth.org Category: Science & TechnologyUploaded by: MobileYouthHosted: youtube

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Why Inexperience Matters: Graham Brown mobileYouth India 2011

February 2, 2011

In this short extract, Graham Brown of mobileYouth presents a well-known psychological experiment that highlights why INexperience really matters (especially in Youth Marketing) http://www.mobileyouth.org http://www.GrahamDBrown.com Category: Science & TechnologyUploaded by: MobileYouthHosted: youtube

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mobileYouth Tour Postcard #1 (Delhi, Mobile Markets and Snakes)

January 31, 2011

Graham and Freddie say a quick hello from Delhi, India as the mobileYouth tour gets under way for 2011. http://www.mobileyouthtour.com Category: Travel & EventsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #12: How can BlackBerry innovate with Young People?

December 6, 2010

Graham Brown, Josh Dhaliwal and Freddie Benjamin talk about BlackBerry – A mobile handset that has become popular among young people around the world thanks to BBM. So what is next for BlackBerry? The answer lies in innovation – but not the traditional kind. In the age of discovery, innovation happens in the street among [...]

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mobileyouth TV#11: Are young people loyal to brands like Vodafone?

November 29, 2010

Graham Brown, Josh Dhaliwal and Freddie Benjamin come back this week on mobileyouth TV to bust a popular myth – "Young people are loyal to the brand." Find out what exactly triggers loyalty among young people which makes them fans of your products and not mere buyers. We give case study examples involving AT&T and [...]

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