Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague.
Mobile Youth Workshop Q3 2008
View SlideShare presentation or Upload your own. (tags: mobile youth)
Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.
powerpoint, presentation, youth, marketing, download
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That’s the size of the mobile youth market according to mobileYouth’s latest 2008 research - the mobile youth report. Here are some sample data sets from the report available for download & sharing.
More free youth data available for download at mobileYouth (fill in the form on the home page)
Mobileyouth Data Sample
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Well, we had a bit of a rush on sign ups in the hours that followed the last post on the mobileYouth social network. So, we hit 150 members very quickly and the numbers are growing. Individuals from Vodafone, Telenor, T-Mobile, Nokia, HP, Apple as well as bloggers, singers and artists were among those who [...] [...more]
Great Presentation from David Cushman here focusing on Traditional Advertising Models with reference to Youth Advertising in youth social networks
Why Traditional Ad Models will not work in social networks (and what will…)
view presentation (tags: advertising networks social marketing)
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We went out and asked London’s youth about their media habits
More on-the-street videos here
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A parental group in Australia has described a mobile game launched for teenage girls as “toxic” and “grossly inappropriate” after it was revealed that game characters were being encouraged to take drugs, drink and become pregnant.
The title ‘The Coolest Girl’, co-developed by Kukan Studio and Holly Owen of Champagne for the ladies describes itself a [...] [...more]
More on this later… Plans are afoot due to client demand
If you are interested in the mobileYouth Workout coming to your town, contact us
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Having failed miserably in the U.S. Disney plans to launch a mobile phone service in Japan next year offering customers animated content.
Disney will use mobile phone carrier Softbank Corp’s network and the two would jointly develop handsets, according to Nikkei business daily.
Disney’s entray into Japan as a mobile virtual network operator is likely to trigger further competition in an already saturated [...] [...more]
Figures released last week show that 4,825 billion text messages were sent in the UK along during September 2007, an average of over 1,2 billion messages every week.
The figures show a 25% increase compared to 2006 and has caused the industry to revise it annual predicted total figure from 48bn to 52bn messages in 2007.
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Presentation slides by Graham Brown from the mobileYouth workout 2007
(updated slides 13th November 2007)
Note - to view the included On-The-Street Videos click here
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