Tag Archive | "Mobile"

MobileYouth Speaking: Prepaid Mobile Summit Prague IIR 22-25 Sep 08

MobileYouth Speaking: Prepaid Mobile Summit Prague IIR 22-25 Sep 08

Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague. Mobile Youth Workshop Q3 2008 View SlideShare presentation or Upload your own. (tags: mobile youth) Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full. powerpoint, presentation, youth, marketing, download [...more]

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$250 billion mobile youth market with 1 billion consumers

$250 billion mobile youth market with 1 billion consumers

That’s the size of the mobile youth market according to mobileYouth’s latest 2008 research - the mobile youth report. Here are some sample data sets from the report available for download & sharing. More free youth data available for download at mobileYouth (fill in the form on the home page) Mobileyouth Data Sample View SlideShare presentation or Upload [...] [...more]

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Why is the Mobile Youth Social Network now invite-only?

Why is the Mobile Youth Social Network now invite-only?

Well, we had a bit of a rush on sign ups in the hours that followed the last post on the mobileYouth social network. So, we hit 150 members very quickly and the numbers are growing. Individuals from Vodafone, Telenor, T-Mobile, Nokia, HP, Apple as well as bloggers, singers and artists were among those who [...] [...more]

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Which Ad Models will work on Social Networks? (Presentation)

Which Ad Models will work on Social Networks? (Presentation)

Great Presentation from David Cushman here focusing on Traditional Advertising Models with reference to Youth Advertising in youth social networks Why Traditional Ad Models will not work in social networks (and what will…) view presentation (tags: advertising networks social marketing) [...more]

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mobileYouth on the street - media

mobileYouth on the street - media

We went out and asked London’s youth about their media habits More on-the-street videos here [...more]

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Mobile game outrages parents of teenage girls

Mobile game outrages parents of teenage girls

A parental group in Australia has described a mobile game launched for teenage girls as “toxic” and “grossly inappropriate” after it was revealed that game characters were being encouraged to take drugs, drink and become pregnant. The title ‘The Coolest Girl’, co-developed by Kukan Studio and Holly Owen of Champagne for the ladies describes itself a [...] [...more]

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Plans to take the mobileYouth workout to USA in 2008

Plans to take the mobileYouth workout to USA in 2008

More on this later… Plans are afoot due to client demand If you are interested in the mobileYouth Workout coming to your town, contact us [...more]

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Disney targets 1million Japanese families with new MVNO

Disney targets 1million Japanese families with new MVNO

Having failed miserably in the U.S. Disney plans to launch a mobile phone service in Japan next year offering customers animated content. Disney will use mobile phone carrier Softbank Corp’s network and the two would jointly develop handsets, according to Nikkei business daily. Disney’s entray into Japan as a mobile virtual network operator is likely to trigger further competition in an already saturated [...] [...more]

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25% growth in UK text messaging in 2007

25% growth in UK text messaging in 2007

Figures released last week show that 4,825 billion text messages were sent in the UK along during September 2007, an average of over 1,2 billion messages every week.   The figures show a 25% increase compared to 2006 and has caused the industry to revise it annual predicted total figure from 48bn to 52bn messages in 2007.   [...more]

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mobileYouth Workout Presentation Slides

mobileYouth Workout Presentation Slides

Presentation slides by Graham Brown from the mobileYouth workout 2007 (updated slides 13th November 2007) Note - to view the included On-The-Street Videos click here | View | Upload your own [...more]

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Looking for Youth Marketing Insights and Trends?

Report Contents Download
Mobile Youth Social Media 2008-9
Mobile Youth Advertising 2008-9

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Mobile Youth Videos

Mobile Youth Video

We provide the youth marketing insights for you by getting out on the street and asking young people about their views and opinions of brands, daily mobile behavior and key business challenges facing youth brands and marketing professionals.

Watch our collection of insights in to youth mobile behavior
Watch extended video from Americas, Europe and Asia (sign up)
mobileYouth's channel on Youtube
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Research and Statistics

Mobile Youth Report
What are marketing execs saying about the mobileYouth report?

"We use Mobile youth research extensively within International Marketing at T-Mobile" - Tony Kypreos, International Vice President, T-Mobile
"The report gives us some unique insights into youth" - Harry Prabandham, Global Alliances Manager, Motorola Inc.
"We have found the report to be an invaluable source of data and statistics that we have used again and again." - Matt Champion, Brand Advertising Director, Mediacom

Download free mobile youth data from the mobileYouth report (sign up)
Find out more about the mobileYouth report


Mobile Youth Marketing Presentations

Youth Marketing Presentations

We've put together a great collection of engaging youth marketing presentations available for download or viewing online. Edit, share and use as you'd like for your own purposes. Enjoy!

See our collection of recommended youth marketing powerpoints
Download mobileYouth's full presentations on mobile behavior (sign up)
mobileYouth on slideshare
Request mobileYouth to speak at your event

Meet Graham Brown and Josh Dhaliwal

Graham Brown Josh Dhaliwal

Graham Brown and Josh Dhaliwal founded mobileYouth in 2001 to give technology, brands and marketing professionals the tools to better understand young consumers, incorporate youth into their product development, build dialogue, develop trust and establish ethical marketing policies. We currently serve over 300 clients in 60 countries worldwide (names such as Nokia, Apple, Telenor, Vodafone, MTN, MTV, BBC and the UK government). mobileYouth (R) and "Mobile Youth" (R) are registered trademarks of W2F Limited.





Contact us
Find out about the mobileYouth story
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Network with more like minded youth marketing professionals
Graham Brown's blog
Graham Brown on Twitter

Mobile Youth Speaking Engagements

Jan 2009
29th Research conference on researching family and youth London
13th Marketing Week: Youth Marketing conference Athens

Oct 2008
30th UK Festival conference London
21st Vodafone brand insight seminar London
20th Wisekids conference Swansea
6th Telenor Djuice seminar Oslo

Sep 2008
22-25th Prepaid Mobile Conference Prague

Aug 2008
13th BBC Breakfast TV

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Youth marketing blogs we follow

  • Hard Knox Life
  • YPulse
  • The Idea Cloud
  • Youth Marketing Presentations
  • Mobile Youth Consumers
  • Mobile Youth Survey
  • Youth Marketing Buzz
  • Youth Marketing Blog
  • Youth Mobile Trends
  • Youth Trends Report
  • Derek Baird Barking Robot
  • Beachheads
  • Gen Y Voodoo
  • Youth Marketing Statistics
  • Teen Lab
  • Old Marketing in Jeans
  • Mobilethnography
  • The Learning Question
  • The Brand Builder
  • 3 Billion
  • China Youthology
  • Attention is your biggest cost
  • Communities Dominate Brands
  • Milennial Marketing
  • Talk it Up
  • GoMo News
  • Shaping Youth
  • Culture Lab Creative