Mobile

Mobile Youth Around the World: Insights into mobile youth culture

April 21, 2011

Insights into mobile youth culture by mobileYouth. Key statistics for 2011. 1.8 billion mobile owning youth in the world. Youth spend 1 in 10 dollars of their disposable income on mobile. 60% of youth sleep with their mobile phones. Youth SMS use will fall 20% int he next 5 years. Data, charts and presentations on [...]

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mobileYouth TV#21: Mobile Social Networking and Marketing in Japan with Kei Simada

March 27, 2011

Graham Brown and Kei Shimada discuss latest trends in mobile social networking and how brands are using mobile for marketing in Japan. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV#20: Latest youth and media trends from Australia with Andrew Mackinnon

March 27, 2011

Graham Brown and Andrew Mackinnon discuss latest trends in youth and media culture from Australia with case studies from tech and fashion brands. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #18: The Food Truck Movement in Los Angeles

March 25, 2011

Graham Brown interviews Ian Votteri on the beginnings of the Food Truck Movement in Los Angeles. Find out how Kogi started food trucks in the West End of LA and made it big. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #17: Marc Kornberger talks emerging mobile youth trends from South Africa

February 20, 2011

Graham Brown and Marc Kornberger discuss emerging mobile youth trends from South Africa and how can mobile brands better connect with young South Africans. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #15: Youthsourcing for mobile with Product Doctor Julia Shalet

February 14, 2011

Graham Brown and Julia Shalet discuss the rewards of involving young people early in the product development process and its advantages to product managers who are responsible for the product revenue line. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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Mobile Youth Around The World by mobileYouth.org

February 11, 2011

http://www.mobileyoutharoundtheworld.com Download the PDF & PPT presentation from this address Key statistics on Youth Mobile Culture provided by mobileYouth.org Category: Science & TechnologyUploaded by: MobileYouthHosted: youtube

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mobileYouth Tour Postcard #1 (Delhi, Mobile Markets and Snakes)

January 31, 2011

Graham and Freddie say a quick hello from Delhi, India as the mobileYouth tour gets under way for 2011. http://www.mobileyouthtour.com Category: Travel & EventsUploaded by: MobileYouthHosted: youtube

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MobileYouth TV #14: India Youth Trends with Samyak Chakrabarty

January 26, 2011

Graham Brown and Freddie Benjamin are joined by Indian Youth Expert Samyak Chakrabarty to discuss the emergence of offline social networks for Word-of-Mouth marketing in the Indian market. Find out why young Indian girls are adopting Blackberry phones faster than young Indian boys and how the operator price wars affected a key youth behavior of [...]

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mobileYouth TV #16: Ian Calvert reveals how young girls co-created Levi’s Eva label in South Africa

January 23, 2011

Graham Brown interviews Ian Calvert from Instant Grass (South Africa) on the new emerging research methodology in gaining insights from youth. Ian dishes on the story behind the success of Levi’s Eva jeans in South Africa and the pivotal role of young girls in creating the jeans in the first place. Category: People & BlogsUploaded [...]

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