Want to know what youth think?
We’ve been researching youth opinion on-the-street and talking to key brands that are shaping the space for some time now. Here is some of our work captured on video.
Next steps
Watch the mobileYouth videos on Youtube
Watch the mobileYouth video story
Love video? Under 27 yrs? Want to take part in our new [...]
We service over 200 clients from operators to agencies to the public sector across 60 countries worldwide. The full list is available here.
Mobile Operators
Telenor, Vodafone, Orange, Telus Mobility, Rogers Wireless, Celtel Bahrain, Starhub, Airtel, Orange, Trinidad & Tobago Telecom, Zain, Cricket Communications, TIMWe, Telefonica O2 Czech, Celtel Nigeria, KPN, MTN, Nawras, T-Mobile, TeliaSonera, TMN, WIND, [...]
Graham Brown and Josh Dhaliwal established mobileYouth in 2001 at a time when most technologists were focusing on “location based services”, 3G and other technically oriented objectives. The thought that growing telecoms media and tech was about undertanding the consumer was - at the time - an exception.
Fortunately, we didn’t listen to the voices - [...]
Title: Children’s Use of Mobile Phones in the World Today
Date: Thursday 19th February 2009
Time: 9.30am -12 noon
Venue: Hall 5, Level 3, Room 8
Seminar Agenda:
Introduction & short video clip ( 5 mins)
Presentation: Overview of the research report comparing children’s use of mobile [...]
Mobile World Congress Seminar
Thursday 19th Feb ~ Hall 5, Level 3, Room 8
“Youth and Mobile - Global Insights” Seminar 0930-1200
featuring research, insights, video and gadgets from
MSRI, DoCoMo Japan, Disney, Telefonica, mobileYouth and the GSMA
Panel Session hosted and moderated by Graham Brown (mobileYouth)
Attendees will be able to get a free copy of the MSRI “Children and [...]
Here’s the problem ~ feel free to share the graphics & slides
…think of the problem as a pipeline
which is caused by this…
industrial education to serve an industrial society
industrial marketing serves industrial companies
brand owners and managers around the world think…
so any surprise this is how the real owners react…
But fear not! This is what “they” are [...]
mobileYouth is presenting as a part of NTT DoCoMo Japan’s session on Thursday 19th
If you are in Barcelona and/or are interested in this session material, ping me on twitter or contact me here
I’ll be presenting our research findings, video insights and key takeaways for 2009 trends.
Here is the official session overview 0930-1230.
At the Mobile World [...]
Inspired by the works of Seth Godin and based on our own research, check out our latest presentation - Mobile Youth Tribes:
Mobile Youth Tribes by Graham Brown mobileYouth.org (Youth Marketing)
View SlideShare presentation or Upload your own. (tags: generation students)
If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples.
Summary: Why should you consider social values?
1) Direct marketing (especially display advertising) is less effective with youth
2) To engage youth you need to create
3) Youth are increasingly buying brands as a result of their associate [...]
I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...]