Tag Archive | "mobileyouth"

Cause and Connect:10 inspiring case studies how Youth Brands use good causes to sell

Cause and Connect:10 inspiring case studies how Youth Brands use good causes to sell

If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples. Summary: Why should you consider social values? 1) Direct marketing (especially display advertising) is less effective with youth 2) To engage youth you need to create 3) Youth are increasingly buying brands as a result of their associate [...] [...more]

Great Youth Brands, features Comments (1)

The Meatball Sundae - how modern youth marketing so often gets it wrong by Graham Brown

The Meatball Sundae - how modern youth marketing so often gets it wrong by Graham Brown

I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...] [...more]

Speaking Comments (0)

Great Brands & Youth Marketing: How does a large brand build relevance with Youth? (Scion)

Great Brands & Youth Marketing: How does a large brand build relevance with Youth? (Scion)

Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report) Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites. This is the key question - how does a mass market “everything to [...] [...more]

Great Youth Brands, Videos Comments (3)

mobileYouth presentation to Telenor Djuice Oct 2008

mobileYouth presentation to Telenor Djuice Oct 2008

Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit. Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown Areas of interest: * What do youth want [...] [...more]

Report, Speaking, Videos, features, podcasts, presentations Comments (0)

mobileYouth workout roundup

mobileYouth workout roundup

I could talk about the mobileYouth workout we held in May 2008, but I wouldn’t be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog. Claude pretty much summarizes the key themes of the day: Monetizing free-content with new business models User profiling driving relevance and protecting privacy Trusted social dialogue [...] [...more]

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mobileYouth key statistics (free Friday download)

mobileYouth key statistics (free Friday download)

If you use any of these stats please cite the mobileYouth report as your source Enjoy! | View | Upload your own More data here The industry’s official guide to 15-29 yr old mobile youth culture Download FREE Global Youth Data from the 2008 Mobile Youth Report “We use Mobile Youth extensively within International Marketing at T-Mobile.” Tony Kypreos, International Vice [...] [...more]

presentations Comments (4)

7 key trends in youth marketing - Spring 2008

7 key trends in youth marketing - Spring 2008

Key Trends in Youth Marketing edited by author Graham Brown. If you’re interested in Youth Marketing, also check out our 7 laws of Youth Marketing. Want to find out more in our global Youth Trends Report? Need powerpoint presentations on Youth Marketing and Mobile Trends? The fitness landscape that determines success in marketing to young consumers is [...] [...more]

News Comments (2)

Details Workout 2008

Details Workout 2008

We are pleased to announce latest details of our 2nd mobileYouth workout May 1st-2nd 2008 in London UK. 1 day conference + option 1/2 day training seminar A unique experience to workout solutions to the challenges facing technology companies developing products for, marketing to and building dialogue with young consumers How do we use mobile within the marketing [...] [...more]

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What do young people want from their mobile service providers?

What do young people want from their mobile service providers?

Not “killer applications” it seems (whatever they are anyway), or even web2.0. Feedback from the mobileYouth workout in London 2007 provided some interesting insights into the mind of the young consumer today: 1) Forget technology for a minute, customer service is your best youth marketing strategy. At the top of the list, youth want customer service. They [...] [...more]

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mobileYouth Workout Presentation Slides

mobileYouth Workout Presentation Slides

Presentation slides by Graham Brown from the mobileYouth workout 2007 (updated slides 13th November 2007) Note - to view the included On-The-Street Videos click here | View | Upload your own [...more]

News Comments (1)

Looking for Youth Marketing Insights and Trends?

Report Contents Download
Mobile Youth Social Media 2008-9
Mobile Youth Advertising 2008-9

Request mobileYouth report ordering information


Mobile Youth Videos

Mobile Youth Video

We provide the youth marketing insights for you by getting out on the street and asking young people about their views and opinions of brands, daily mobile behavior and key business challenges facing youth brands and marketing professionals.

Watch our collection of insights in to youth mobile behavior
Watch extended video from Americas, Europe and Asia (sign up)
mobileYouth's channel on Youtube
Contact us about research for your organization

Research and Statistics

Mobile Youth Report
What are marketing execs saying about the mobileYouth report?

"We use Mobile youth research extensively within International Marketing at T-Mobile" - Tony Kypreos, International Vice President, T-Mobile
"The report gives us some unique insights into youth" - Harry Prabandham, Global Alliances Manager, Motorola Inc.
"We have found the report to be an invaluable source of data and statistics that we have used again and again." - Matt Champion, Brand Advertising Director, Mediacom

Download free mobile youth data from the mobileYouth report (sign up)
Find out more about the mobileYouth report


Mobile Youth Marketing Presentations

Youth Marketing Presentations

We've put together a great collection of engaging youth marketing presentations available for download or viewing online. Edit, share and use as you'd like for your own purposes. Enjoy!

See our collection of recommended youth marketing powerpoints
Download mobileYouth's full presentations on mobile behavior (sign up)
mobileYouth on slideshare
Request mobileYouth to speak at your event

Meet Graham Brown and Josh Dhaliwal

Graham Brown Josh Dhaliwal

Graham Brown and Josh Dhaliwal founded mobileYouth in 2001 to give technology, brands and marketing professionals the tools to better understand young consumers, incorporate youth into their product development, build dialogue, develop trust and establish ethical marketing policies. We currently serve over 300 clients in 60 countries worldwide (names such as Nokia, Apple, Telenor, Vodafone, MTN, MTV, BBC and the UK government). mobileYouth (R) and "Mobile Youth" (R) are registered trademarks of W2F Limited.





Contact us
Find out about the mobileYouth story
add Graham Brown on Facebook
add Josh Dhaliwal on Facebook
Network with more like minded youth marketing professionals
Graham Brown's blog
Graham Brown on Twitter

Mobile Youth Speaking Engagements

Jan 2009
29th Research conference on researching family and youth London
13th Marketing Week: Youth Marketing conference Athens

Oct 2008
30th UK Festival conference London
21st Vodafone brand insight seminar London
20th Wisekids conference Swansea
6th Telenor Djuice seminar Oslo

Sep 2008
22-25th Prepaid Mobile Conference Prague

Aug 2008
13th BBC Breakfast TV

Want mobileYouth to speak and promote your event?

Youth marketing blogs we follow

  • Hard Knox Life
  • YPulse
  • The Idea Cloud
  • Youth Marketing Presentations
  • Mobile Youth Consumers
  • Mobile Youth Survey
  • Youth Marketing Buzz
  • Youth Marketing Blog
  • Youth Mobile Trends
  • Youth Trends Report
  • Derek Baird Barking Robot
  • Beachheads
  • Gen Y Voodoo
  • Youth Marketing Statistics
  • Teen Lab
  • Old Marketing in Jeans
  • Mobilethnography
  • The Learning Question
  • The Brand Builder
  • 3 Billion
  • China Youthology
  • Attention is your biggest cost
  • Communities Dominate Brands
  • Milennial Marketing
  • Talk it Up
  • GoMo News
  • Shaping Youth
  • Culture Lab Creative