If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples. Summary: Why should you consider social values? 1) Direct marketing (especially display advertising) is less effective with youth 2) To engage youth you need to create 3) Youth are increasingly buying brands as a result of their associate [...] [...more]
I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...] [...more]
Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report) Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites. This is the key question - how does a mass market “everything to [...] [...more]
Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit. Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown Areas of interest: * What do youth want [...] [...more]
I could talk about the mobileYouth workout we held in May 2008, but I wouldn’t be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog. Claude pretty much summarizes the key themes of the day: Monetizing free-content with new business models User profiling driving relevance and protecting privacy Trusted social dialogue [...] [...more]
If you use any of these stats please cite the mobileYouth report as your source Enjoy! | View | Upload your own More data here The industry’s official guide to 15-29 yr old mobile youth culture Download FREE Global Youth Data from the 2008 Mobile Youth Report “We use Mobile Youth extensively within International Marketing at T-Mobile.” Tony Kypreos, International Vice [...] [...more]
Key Trends in Youth Marketing edited by author Graham Brown. If you’re interested in Youth Marketing, also check out our 7 laws of Youth Marketing. Want to find out more in our global Youth Trends Report? Need powerpoint presentations on Youth Marketing and Mobile Trends? The fitness landscape that determines success in marketing to young consumers is [...] [...more]
We are pleased to announce latest details of our 2nd mobileYouth workout May 1st-2nd 2008 in London UK. 1 day conference + option 1/2 day training seminar A unique experience to workout solutions to the challenges facing technology companies developing products for, marketing to and building dialogue with young consumers How do we use mobile within the marketing [...] [...more]
Not “killer applications” it seems (whatever they are anyway), or even web2.0. Feedback from the mobileYouth workout in London 2007 provided some interesting insights into the mind of the young consumer today: 1) Forget technology for a minute, customer service is your best youth marketing strategy. At the top of the list, youth want customer service. They [...] [...more]
Presentation slides by Graham Brown from the mobileYouth workout 2007 (updated slides 13th November 2007) Note - to view the included On-The-Street Videos click here | View | Upload your own [...more]
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