mobileyouth

Youth Mobile Usage: Infographic

November 3, 2011

Interesting composition by JIWire (see link below) called “How the millenial generation uses mobile” to add to the growing number of infographics about youth mobile usage. This data is a useful add to any presentation. While data is important to marketing and product related decisions for mobile companies we are increasingly operating in an era [...]

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Mobile Youth Report 2012 – Preview 01

October 14, 2011

http://www.mobileyouth.org/report Generation O – the optimizers. 1.8 billion millennials/youth owning a cellphone/mobile phone. Find out more about the social drivers and behavioral profiles of these mobile owners. Category: Science & TechnologyUploaded by: MobileYouthHosted: youtube

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Could lowering prices be an answer to compete with Apple’s iPad?

September 6, 2011

flickr (c) Ben Dodson When HP lowered the price of its tablet to $99, it sold out within days and is headed to become the second highest selling tablet behind the iPad. That does not mean lowering prices is the answer to compete with Apple or gain market share in the tablet market or the [...]

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New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

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Smoking Your Nokia – What Social Currency Means to Brands like BlackBerry, Sony Ericsson, and Nokia

May 31, 2011

In terms of social currency for young people, mobile phones are what smoking was. So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy? Find out in this edition of mobileYouth Asia LIVE! Smoking Your Nokia Make sure you go to http://mobileYouth.Asia to get the full post and presentation.

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Trend: Churn is Social (Are industry ideas about loyalty wrong?)

May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

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Idea Factory: Unboxing the future of BlackBerry

May 12, 2011

Idea Factory Work in progress from the mobileYouth Idea Factory. We’ve been following Blackberry mobile cell phone developments in the youth market for some time here at mobileYouth. Recently, we contributed to an FT article on BBM vs SMS. Now we’re collating ideas on the role of fans & beachheads in Blackberry’s long term future. [...]

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Operator vs Youth Churn — What Young Asians Think

May 12, 2011

Guess what, reducing churn is possible. Even reducing churn in the supposedly most fickle market–ie. the youth–is possible. Go to http://mobileyouth.asia for the full post.

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mobileYouth TV #17: Marc Kornberger talks emerging mobile youth trends from South Africa

February 20, 2011

Graham Brown and Marc Kornberger discuss emerging mobile youth trends from South Africa and how can mobile brands better connect with young South Africans. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #15: Youthsourcing for mobile with Product Doctor Julia Shalet

February 14, 2011

Graham Brown and Julia Shalet discuss the rewards of involving young people early in the product development process and its advantages to product managers who are responsible for the product revenue line. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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