From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends
NEXT GEN BRAND LIST
To follow the list click here and the follow button (you’ll need a twitter account to do this). If you don’t you can [...]
The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”.
Years ago, being “authentic” meant hiring a clever ad agency to concoct spin.
Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. There’s a [...]
It took 12 years for Monster Energy drinks to eclipse Red Bull in the US on full size cans. It took Apple 10 years to build its K12 education strategy and influence students from the ground up.
What are you working on that outlasts your next 90 days?
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Following on from my earlier post “Content is Dead, Long Live Context” – here are the Top 10 Context Brands you requested:
1) Monster Energy Drinks
2) Pure Digital Flip
3) Jet Blue
4) Threadless
5) BeingGirl
6) Toyota Scion
7) Ford Fiesta (Movement)
8) Boost Mobile RockCorps
9) Nike 6.0
10) Red Bull
Now, the point is… if you’re still committing most of your budget [...]
Free Ebook giveaway time – “How to grow a grass roots movement” for youth marketers. You can download the book from mobileYouthnet (sign up required if you aren’t a member already) for free!
It’s an easy-to-read 8 page ebook you can polish off in your lunch break. Insights into how youth brands like Jones, Red Bull [...]
Upstart Radio by Graham Brown
Following on our conversation last week about Red Bull and Coke with 72 and Sunny’s Victor Nguyen Long, we’re hot on the pursuit of brands that made it big through growing a grass roots movement.
ESPN X Games is a great example of a building a grass roots movement for youth brands [...]
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Answer: you don’t.
Yesterday I had a great conversation with Claire Lamont from Smak. To put this into context, I met Claire when both of us were leaving our respective presentations for a large mobile company based near Toronto earlier this year. We got chatting about the challenges facing non-traditional agencies in convincing large brands to [...]
Soda Week
Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from What [...]
Upstart Radio by Graham Brown
If you want to see both sides of the coin when it comes to connecting with customers, Victor Nguyen Long from acclaimed agency 72 and Sunny probably knows more than most having worked with both Red Bull and Coke in his previous lives. Brands & people featured in this episode [...]
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