Monster

Cool Youth Brands List on Twitter

by Graham Brown on October 30, 2009

Find out more about youth branding and youth marketing in our 2 new Books The Youth Marketing Handbook Influence: A Marketer’s Guide From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends. NEXT GEN BRAND [...]

Do vs Say

by Graham Brown on October 8, 2009

The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”. Years ago, being “authentic” meant hiring a clever ad agency to concoct spin. Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. [...]

The Patient Brand will win

October 5, 2009

It took 12 years for Monster Energy drinks to eclipse Red Bull in the US on full size cans. It took Apple 10 years to build its K12 education strategy and influence students from the ground up. What are you working on that outlasts your next 90 days?

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CC1: What can Sodas teach Handsets?

August 20, 2009

Soda Week Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from [...]

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