What would you rather be creating? Marketing noise or a Movement?

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Skateboarding part 1 (London South Bank)

New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups.

As a youth I fell in [...]

Chuck on Social Media: Don’t, Don’t, Don’t, Don’t Believe the Hype

“Some media is the whack” says Chuck D..was he talking about us?

image courtesy of Wikipedia

Movements or Trends?
Social Media thinks it’s a movement but most of it only translates into a trend. How much of social media is a reality and how much is hype?
“Everybody had a feeling something was going to happen but nobody knew [...]

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