mtv

International Account Managers Wanted at mobileYouth

by Graham Brown on May 30, 2011

An opportunity to work with the global mobileYouth team with brands like Vodafone, Nokia, Blackberry, MTV, Adidas, Oracle, Red Bull and UNICEF. We are recruiting account managers for * EUROPE * NORTH AMERICA * AFRICA * SOUTH AMERICA Manage and grow business relationship with extensive client base. Develop your research, presentation and business development skills [...]

We’re in the business of connecting our customers

by Graham Brown on September 28, 2009

Are you in the business of selling products or connecting your customers? (Tribes) Is your business geared towards creating marketing content or context? As the man says here… BRAND MANAGEMENT IS DEAD… (this is 2009, not 1999) BeingBrave When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls [...]

How can MTV regain its mobile crown?

November 20, 2008

The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story. The Berlin Wall As you enter you’re greated by a seminal piece of photography – 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an [...]

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Mobile Youth and Music (Presentation)

September 5, 2008

We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth [...]

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The MySpace MTV Chart

March 7, 2008

Following on from our earlier post on Consumer Generated Content, business models that seem to offer the most value to the consumer occupy the middle ground between brand leadership and open-source do-as-you-feel consumer-generated whatever type scenarios. Content is a tool to facilitate social interaction. You talk about the latest football game, soap, drama, music with [...]

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