The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story. The Berlin Wall As you enter you’re greated by a seminal piece of photography - 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an umbrella emblazoned [...] [...more]
We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth [...] [...more]
Following on from our earlier post on Consumer Generated Content, business models that seem to offer the most value to the consumer occupy the middle ground between brand leadership and open-source do-as-you-feel consumer-generated whatever type scenarios. Content is a tool to facilitate social interaction. You talk about the latest football game, soap, drama, music with your [...] [...more]
We went out and asked London’s youth about their media habits More on-the-street videos here [...more]
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