music

Latest Youth Marketing Statistics Friday 12th June

by Arun on June 12, 2009

* Youth driving parent use of new technologies? (Ars Technica) * The decline on MySpace and Bebo (The Guardian) * Misleading mobile Internet & smartphone statistics (Disruptive Wireless) * Cheap phones are big business (TechCrunch) * 95% of Teen Shoppers Notice Mall Ads (MarketingCharts) * Gen X and Gen Y Moms Use Internet Differently (MarketingCharts) * [...]

The end of mobile content?

by Graham Brown on November 25, 2008

Mobile Content How much effort does it take a mobile service provider to increase the mobile content (ringtones, games etc) spend of a young customer by 50 cents? Using the average data in the mobileYouth report and assuming mobile content accounts for an average of $0.6 per consumer, that’s an 83% increase in the current [...]

How can MTV regain its mobile crown?

November 20, 2008

The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story. The Berlin Wall As you enter you’re greated by a seminal piece of photography – 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an [...]

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Mobile Youth and Music (Presentation)

September 5, 2008

We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth [...]

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Radio Interview – Dusan Hamlin on Mobile Music and Youth

August 18, 2008

Graham Brown from mobileYouth talks to Dusan Hamlin from Inside Mobile about how agencies are using mobile music to reach out to young consumers

Podcast: Play in new window | Download

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Why the mobile industry must change its charging model – read the warning signs

April 18, 2008

The 2008 mobileYouth report published May shows although mobile Youth globally spend over $300 billion annually on this industry, young consumers are now spending less per head on mobile than they were a year ago. Fewer youth are downloading mobile music and games. We have reached the ARPU Ceiling. Why? When RIAA legal team spokesperson [...]

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The MySpace MTV Chart

March 7, 2008

Following on from our earlier post on Consumer Generated Content, business models that seem to offer the most value to the consumer occupy the middle ground between brand leadership and open-source do-as-you-feel consumer-generated whatever type scenarios. Content is a tool to facilitate social interaction. You talk about the latest football game, soap, drama, music with [...]

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Teenagers want substance over style from their phones

November 21, 2007

A new U.S. online survey titled Teen Topix has released the results of their study on young consumers aged 13-17 years and their mobile phone preferences and behaviour. When question on the key benefits of their mobile phones it was not surprising that ‘convenience’ comes out top with 77% claiming that the ‘convenience of being [...]

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Recorded music market down $5 billion in next 4 years

November 20, 2007

Radiohead’s recent pay-as-you’d-like strategy represents a much needed leap of faith in today’s shrinking recorded music marketplace. Young consumers are spending 10% of their disposable income on mobile services, that’s $30 less a month to spend on music, fashion etc. Something’s going to give. So perhaps beyond piracy, Youth’s $130 billion annual spend on mobile [...]

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Biting the hand that feeds…

November 12, 2007

You would have thought so… shackled by the rampant capitalist demands of the record labels, forced to work in sweatshop recording studios and starved until they produce their inaugural album. It’s easy to pity the poor artist, particular as it is with them rather than the content owner that the consumer has affiliation. No wonder [...]

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