The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story. The Berlin Wall As you enter you’re greated by a seminal piece of photography - 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an umbrella emblazoned [...] [...more]
We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth [...] [...more]
Graham Brown from mobileYouth talks to Dusan Hamlin from Inside Mobile about how agencies are using mobile music to reach out to young consumers [...more]
The 2008 mobileYouth report published May shows although mobile Youth globally spend over $300 billion annually on this industry, young consumers are now spending less per head on mobile than they were a year ago. Fewer youth are downloading mobile music and games. We have reached the ARPU Ceiling. Why? When RIAA legal team spokesperson Jonathan Lammy pronounced [...] [...more]
Following on from our earlier post on Consumer Generated Content, business models that seem to offer the most value to the consumer occupy the middle ground between brand leadership and open-source do-as-you-feel consumer-generated whatever type scenarios. Content is a tool to facilitate social interaction. You talk about the latest football game, soap, drama, music with your [...] [...more]
A new U.S. online survey titled Teen Topix has released the results of their study on young consumers aged 13-17 years and their mobile phone preferences and behaviour. When question on the key benefits of their mobile phones it was not surprising that ‘convenience’ comes out top with 77% claiming that the ‘convenience of being able [...] [...more]
Radiohead’s recent pay-as-you’d-like strategy represents a much needed leap of faith in today’s shrinking recorded music marketplace. Young consumers are spending 10% of their disposable income on mobile services, that’s $30 less a month to spend on music, fashion etc. Something’s going to give. So perhaps beyond piracy, Youth’s $130 billion annual spend on mobile (source [...] [...more]
You would have thought so… shackled by the rampant capitalist demands of the record labels, forced to work in sweatshop recording studios and starved until they produce their inaugural album. It’s easy to pity the poor artist, particular as it is with them rather than the content owner that the consumer has affiliation. No wonder that [...] [...more]
It still didn’t get me to download there album, because in short I don’t like them and I find their music depressing. But their name is plastered across every broadsheet and business masthead globally, and of course they are $10 million better off. So, does my opinion matter? What I have to admire RH for is the bravery [...] [...more]
At Nokia’s Go Play event in London, two new handsets have been introduced – the N81 and the N81 8GB. The devices have been designed to complement both the music store on Nokia’s new Ovi online portal and the N-Gage gaming platform - all wrapped up in a sleek slider design and peppered with rich [...] [...more]
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