Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]
Asian youth and music downloads
Only a small percentage of young Asians actually pay for music downloads compared to those who download “free” unpaid music. A report also shows that the highest percentage of illegally acquired music occurs in China but they also have the third highest percentage for legal music downloads. (Source Dan Calladine @ [...]
Mobile Content
How much effort does it take a mobile service provider to increase the mobile content (ringtones, games etc) spend of a young customer by 50 cents?
Using the average data in the mobileYouth report and assuming mobile content accounts for an average of $0.6 per consumer, that’s an 83% increase in the current spending level [...]
The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story.
The Berlin Wall
As you enter you’re greated by a seminal piece of photography – 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an umbrella emblazoned [...]
We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth [...]
Graham Brown from mobileYouth talks to Dusan Hamlin from Inside Mobile about how agencies are using mobile music to reach out to young consumers
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The 2008 mobileYouth report published May shows although mobile Youth globally spend over $300 billion annually on this industry, young consumers are now spending less per head on mobile than they were a year ago. Fewer youth are downloading mobile music and games.
We have reached the ARPU Ceiling.
Why?
When RIAA legal team spokesperson Jonathan Lammy pronounced [...]
Following on from our earlier post on Consumer Generated Content, business models that seem to offer the most value to the consumer occupy the middle ground between brand leadership and open-source do-as-you-feel consumer-generated whatever type scenarios.
Content is a tool to facilitate social interaction. You talk about the latest football game, soap, drama, music with your [...]
A new U.S. online survey titled Teen Topix has released the results of their study on young consumers aged 13-17 years and their mobile phone preferences and behaviour.
When question on the key benefits of their mobile phones it was not surprising that ‘convenience’ comes out top with 77% claiming that the ‘convenience of being able [...]
Radiohead’s recent pay-as-you’d-like strategy represents a much needed leap of faith in today’s shrinking recorded music marketplace. Young consumers are spending 10% of their disposable income on mobile services, that’s $30 less a month to spend on music, fashion etc. Something’s going to give.
So perhaps beyond piracy, Youth’s $130 billion annual spend on mobile (source [...]
