mvno

RedBull – Not a Drink but a Youth Brand with Uncommon Sense

by Graham Brown on October 14, 2008

Red Bull brand and marketing strategies are discussed in more detail in free-to-download ebook: the Youth Marketers Handbook Great thing about Red Bull is, whether you can stomach the taste or not, it’s doing something different about connecting with its consumers. Rather than investing heavily into technology or above the line marketing the brand marketing, [...]

Guess Post: Re-engineering Blyk’s Business Model by Jan Michael Hess

by Graham Brown on February 18, 2008

CEO of Mobile Economy, Jan Michael Hess, writes: “…When it comes to optimising Ad ARPU, Blyk has set out to leapfrog the competition with a smart strategy…” Download Jan’s White Paper (PDF) Many people in our beloved mobile economy are excited about the new startup company called Blyk because it is the first ad-funded MVNO [...]

Disney targets 1million Japanese families with new MVNO

November 12, 2007

Having failed miserably in the U.S. Disney plans to launch a mobile phone service in Japan next year offering customers animated content. Disney will use mobile phone carrier Softbank Corp’s network and the two would jointly develop handsets, according to Nikkei business daily. Disney’s entray into Japan as a mobile virtual network operator is likely to trigger further competition in [...]

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