Great thing about Red Bull is, whether you can stomach the taste or not, it’s doing something different about connecting with its consumers. Rather than investing heavily into technology or above the line marketing the brand marketing, like the message it aims to project to its consumers, is all about taking risks. Risks? Yes, that means [...] [...more]
CEO of Mobile Economy, Jan Michael Hess, writes: “…When it comes to optimising Ad ARPU, Blyk has set out to leapfrog the competition with a smart strategy…” Download Jan’s White Paper (PDF) Many people in our beloved mobile economy are excited about the new startup company called Blyk because it is the first ad-funded MVNO (Mobile Virtual Network [...] [...more]
Having failed miserably in the U.S. Disney plans to launch a mobile phone service in Japan next year offering customers animated content. Disney will use mobile phone carrier Softbank Corp’s network and the two would jointly develop handsets, according to Nikkei business daily. Disney’s entray into Japan as a mobile virtual network operator is likely to trigger further competition in an already saturated [...] [...more]
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