Do your customers think they own your brand? The days of control are behind us. The brands that will win in this new landscape are those whose base of operations lie not in control but in leadership. This is brand democracy at work.
We’ve got to get it into our heads that youth don’t wake up [...]
Following on from our earlier post on Consumer Generated Content, business models that seem to offer the most value to the consumer occupy the middle ground between brand leadership and open-source do-as-you-feel consumer-generated whatever type scenarios.
Content is a tool to facilitate social interaction. You talk about the latest football game, soap, drama, music with your [...]
Latest ComsScore data shows MySpace still far ahead of Facebook.
Data here provided shows a comparison between mail and social networking sites. The OpenSocial partnership effectively opens up the potential for the email providers to extend their platform out into social networking.
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