myspace

Because it’s theirs…

by Graham Brown on September 21, 2009

Do your customers think they own your brand? The days of control are behind us. The brands that will win in this new landscape are those whose base of operations lie not in control but in leadership. This is brand democracy at work. We’ve got to get it into our heads that youth don’t wake [...]

What is Social Currency?

by Graham Brown on February 25, 2009

What is Social Currency? (Graham Brown mobileYouth.org) Tokyo 2008 I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so many years before. A lot had changed, the old plaza that remained as the last bastion of boutique shops – including a charming Indian restaurant [...]

Slideshare: Mobile Youth and Social Media Presentation

November 11, 2008

Meet the Teenage Pirates. They are one of the three key segments of Generation O that mobile brands need to know about. Teenage Pirates are high school students between the ages of 15 and 17 who seek social currency through mastery of skills i.e. recognition among peers as skilled in using a specific tool. They [...]

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The MySpace MTV Chart

March 7, 2008

Following on from our earlier post on Consumer Generated Content, business models that seem to offer the most value to the consumer occupy the middle ground between brand leadership and open-source do-as-you-feel consumer-generated whatever type scenarios. Content is a tool to facilitate social interaction. You talk about the latest football game, soap, drama, music with [...]

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MySpace still rules in terms of unique visitors

November 21, 2007

Latest ComsScore data shows MySpace still far ahead of Facebook. Data here provided shows a comparison between mail and social networking sites. The OpenSocial partnership effectively opens up the potential for the email providers to extend their platform out into social networking.

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