Excerpts from the full 76 slide report available here for viewing online. Covering: mobile youth, social media, mobile behavior, web 2.0, loyalty, mobile advertising. More background here on the mobileyouth report part 3 on mobile youth social media
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Mobile Youth Social Media
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Following on from our earlier post on Consumer Generated Content, business models that seem to offer the most value to the consumer occupy the middle ground between brand leadership and open-source do-as-you-feel consumer-generated whatever type scenarios.
Content is a tool to facilitate social interaction. You talk about the latest football game, soap, drama, music with your [...] [...more]
Latest ComsScore data shows MySpace still far ahead of Facebook.
Data here provided shows a comparison between mail and social networking sites. The OpenSocial partnership effectively opens up the potential for the email providers to extend their platform out into social networking.
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