myth

In the second of our features series looking at the 10 most common myths held about Mobile Youth. Myth #9 – Youth Grow Up Faster These Days Following on from our previous post about the Myth of Connectivity, it’s appropriate we address another widely held prejudice about today’s young consumers. Perhaps the most pervasive of [...]

In this series for our features series, I look at the 10 most common myths held about Mobile Youth. If you want to understand young consumers don’t hire a technologist – they’ll tell you why young people are or are not relevant to Web 2.0, mobile and the internet. However, what you need to be [...]