neuropsychology

The Neuropsychology of Youth Marketing: Gating

by Graham Brown on December 4, 2008

The Brain Science Behind Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon). One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function. The brain only attends to 5% of the information (stimuli) [...]