On October 1, 2009,
in News,
by Graham Brown
Email marketing to youth is largely ineffective, internet ads peeve them and mobile CTR is in decline.
What I’m talking about here is using a medium in isolation.
Youth are highly effective at blocking out irrelevant marketing messages and single blast email or mobile campaigns in the vast majority of cases are irrelevant.
1 million messages a year
Why? [...]
On December 4, 2008,
in features,
by Graham Brown
The Brain Science Behind
Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon).
One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function.
The brain only attends to 5% of the information (stimuli) it receives from [...]
