Recently I spoke with 1010Youth Award nominee Ben Smithee of Gen Y and Millennial research company Spych Research. After the interview I kept thinking wow that guy is passionate about youth research. He’s passionate because he understands the role research plays in the development of products and services that fill a need in [...]
Graham Brown and Josh Dhaliwal of mobileYouth discuss latest research on the South Asian (India, Pakistan, Bangladesh, Sri Lankan) market. For more information on mobileYouth research check out our reports, our latest presentation on India or contact Josh Dhaliwal for more information.
To listen to the radio show click the play button below
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mobileYouth has been helping businesses better understand young consumers since 2001. It’s no easy feat – not only is this an ever-changing market place but the nature of companies we serve is also evolving.
That’s why we’re always keen to work with agents of change who have extensive experience in working within the type of company [...]
Want to know what youth think?
We’ve been researching youth opinion on-the-street and talking to key brands that are shaping the space for some time now. Here is some of our work captured on video.
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Published annually since 2001, this year we’ve added new trends and insights plus 12 analyst briefings published throughout the year.
Key Features
* 16 reports covering key aspects of youth marketing and mobile culture delivered over the year keeping you informed and up to [...]
New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups.
As a youth I fell in [...]
Mobile World Congress Seminar
Thursday 19th Feb ~ Hall 5, Level 3, Room 8
“Youth and Mobile – Global Insights” Seminar 0930-1200
featuring research, insights, video and gadgets from
MSRI, DoCoMo Japan, Disney, Telefonica, mobileYouth and the GSMA
Panel Session hosted and moderated by Graham Brown (mobileYouth)
Attendees will be able to get a free copy of the MSRI “Children and [...]
We’ve been shooting mobile youth videos on the streets for years now and we’ve just started something new – MY Life (Mobile Youth Life). MY Life is a series of shorts filmed by youth about themselves, their lives and how mobile fits into that universe.
Check out young Filipino graphic designer Nikkorlai Tappan talking about her [...]
By 2010, American mobile owning youth under 30 will number 100 million.
The USA is the most valuable mobile youth market in the world currently producing 17% of the world’s total telecoms youth revenue, or $48 billion per year.
Here is mobileYouth’s latest reportage from Tampa, Florida
More mobile youth videos on youtube
There are plenty of decent USA [...]
Check out our special feature on youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Despite having lived in Tokyo, set up offices in India, travelled all over South East Asia and the Himalayan region I’ve never actually set foot in China. Who knows? Yet, undeniably, China’s [...]
