New Research

mobileYouth Monthly Briefing: Growth of Duplicate Accounts

August 11, 2010

mobileYouth looks into the growing trend of dual ownership of handsets and accounts around the world. Why are youth going after secondary accounts? How does having two handsets get them social currency? What does this mean for operators and handsets?

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Exploding the Four Myths about Mobile Youth in Africa

July 23, 2010

Exploding the Four Myths about Mobile Youth in Africa. Subscribe to the Mobile Youth Africa newsletter to get 10 detailed insights on mobile trends among youth in Africa.

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281 Million Mobile Youth in India

July 8, 2010

By 2011, one in five of the world’s mobile owning youth will live in India – a market that if considered as a standalone country would be larger than the entire population of the US.

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Hey Nokia! Remember Me?

June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

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Youth Mobile Trends Indonesia

April 28, 2010

With over 70 million youth in Indonesia owning a mobile phone, this is one market on the move. Not just in terms of top line numbers but also how Blackberry and Twitter are developing key Beachheads of influence within the youth segment. This page has now been updated: Presentations Reclaimed is a new series of [...]

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Apple tops UK Student Brand Survey for Advocacy

October 20, 2009

New research conducted by mobileYouth with OpinionPanel Research in the UK reveals the influential student population are most passionate about the Apple brand and are bored with LG & Motorola. More insights shared below in the presentation: What Do Uk Students Think Of Mobile Handset Brands? View more presentations from Josh Dhaliwal.

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Skateboarding part 1 (London South Bank)

April 9, 2009

New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups. As a youth I fell in [...]

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Free report and seminar on Latest Youth insights from DoCoMo Japan at MWC Bareclona

February 11, 2009

Mobile World Congress Seminar Thursday 19th Feb ~ Hall 5, Level 3, Room 8 “Youth and Mobile – Global Insights” Seminar 0930-1200 featuring research, insights, video and gadgets from MSRI, DoCoMo Japan, Disney, Telefonica, mobileYouth and the GSMA Panel Session hosted and moderated by Graham Brown (mobileYouth) Attendees will be able to get a free [...]

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100m mobile youth in USA by 2010

January 14, 2009

By 2010, American mobile owning youth under 30 will number 100 million. The USA is the most valuable mobile youth market in the world currently producing 17% of the world’s total telecoms youth revenue, or $48 billion per year. Here is mobileYouth’s latest reportage from Tampa, Florida More mobile youth videos on youtube There are [...]

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A look at China’s 240 million mobile youth

January 13, 2009

Check out our special feature on youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China: Despite having lived in Tokyo, set up offices in India, travelled all over South East Asia and the Himalayan region I’ve never actually set foot in China. Who knows? Yet, undeniably, [...]

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