Saturday, July 4th, 2009

What is mobile behavior?
At Mobile Youth we have studied the mobile behavior of young consumers since 2001 when everyone else was looking at technology, value chains and killer applications.
For us, mobile behavior is not a new addition to the portfolio or the next great thing but the core raison d’etre of our organization and a [...]

Here is a sneak peek of some of the insights from our upcoming mobile Youth report
We asked students what the next great thing in youth mobile trends would be with them -
* prepaid or contracts?
* mobile TV or SMS?
* mobile internet/wap?
I think names are really important… they get known as well
~ one 16 year old [...]