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Cool Youth Brands List on Twitter

by Graham Brown on October 30, 2009

Find out more about youth branding and youth marketing in our 2 new Books The Youth Marketing Handbook Influence: A Marketer’s Guide From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends. NEXT GEN BRAND [...]

Don’t be good, be relevant

by Graham Brown on October 27, 2009

Do vs Say

October 8, 2009

The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”. Years ago, being “authentic” meant hiring a clever ad agency to concoct spin. Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. [...]

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You gotta stop benchmarking and start playing by your own rules

October 2, 2009

The above slide is a quote from Peter Van Stolk on the Big Soda marketing model built on Pipelines rather than Platforms for engaging youth. The rules say that creating a great brand for youth is about creating the big idea – the drumming monkey, the gopher or the flashmob. That’s the unquestionable rule. Big [...]

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We’re in the business of connecting our customers

September 28, 2009

Are you in the business of selling products or connecting your customers? (Tribes) Is your business geared towards creating marketing content or context? As the man says here… BRAND MANAGEMENT IS DEAD… (this is 2009, not 1999) BeingBrave When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls [...]

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Because it’s theirs…

September 21, 2009

Do your customers think they own your brand? The days of control are behind us. The brands that will win in this new landscape are those whose base of operations lie not in control but in leadership. This is brand democracy at work. We’ve got to get it into our heads that youth don’t wake [...]

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Relevance

March 25, 2009

See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? When Nik Kamen strolled confidently into the launderette to the opening and inimitable riffs of Marvin Gaye’s “Head it through the grapevine” an advertising icon was born. Levi’s Stripping to his boxer shorts to the amazement of onlooking [...]

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Cause and Connect:10 inspiring case studies how Youth Brands use good causes to sell

November 21, 2008

Need youth marketing speakers for your event? A global business development and knowledge share network for youth marketing and youth research agencies Key youth marketing recommendations for mobile companies Need powerpoint presentations on Youth Marketing and Mobile Trends? If you want to see how youth marketing will look in 5 years time, look no further [...]

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Kill your campaign: 3 youth marketing strategies that actually work

November 19, 2008

Want to learn more about successful strategies for the youth market? Download our free guide: The Youth Marketing Handbook Marketing is no longer something you do to youth, but something you do with them (mobileYouth report 2008) Step out the ivory tower a minute, forget direct marketing or social media and take a look at [...]

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Law 7 – Ignore common sense: mobileYouth.org’s 7 laws of youth marketing

November 1, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing [...]

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