Welcome to the Global Youth Alert! The first installment in a series that highlights a particular youth trend or news story from around the world. In this episode, Youth Research Partner Bernard Hor of Summer Sands in Kuala Lumpur Malaysia identifies a perfect real world example of what we have been preaching about for the [...]
Soda Week
Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from What [...]
Iran tweets for freedom
Despite the force of the Iranian government against freedom of expression, people in Iran who believe in social justice and freedom turns to Tweeter for that needed voice. This social networking platform allows them to air their voices freely, and for the first time giving this nation and others as well to unite [...]
Google and Music Marketing
The newest tool for communication is Google’s Wave. It will be used to maintain the all important artist – fan relationship. Increasingly artist and fan communication is less about make announcements and more about having a conversation. (Hypebot.com)
The recession’s effect on bling culture
Rap artists are feeling the effects of the recession. Many [...]
More on-the-street video for mobileYouth 2007
Asking youth about their phone + operator
YouTube Direkt
More on-the-street videos here
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Not “killer applications” it seems (whatever they are anyway), or even web2.0.
Feedback from the mobileYouth workout in London 2007 provided some interesting insights into the mind of the young consumer today:
1) Forget technology for a minute, customer service is your best youth marketing strategy. At the top of the list, youth want customer service. They [...]
At Nokia’s Go Play event in London, two new handsets have been introduced – the N81 and the N81 8GB. The devices have been designed to complement both the music store on Nokia’s new Ovi online portal and the N-Gage gaming platform – all wrapped up in a sleek slider design and peppered with rich [...]
