Google and Music Marketing
The newest tool for communication is Google’s Wave. It will be used to maintain the all important artist - fan relationship. Increasingly artist and fan communication is less about make announcements and more about having a conversation. (Hypebot.com)
The recession’s effect on bling culture
Rap artists are feeling the effects of the recession. Many [...]
More on-the-street video for mobileYouth 2007
Asking youth about their phone + operator
More on-the-street videos here
Not “killer applications” it seems (whatever they are anyway), or even web2.0.
Feedback from the mobileYouth workout in London 2007 provided some interesting insights into the mind of the young consumer today:
1) Forget technology for a minute, customer service is your best youth marketing strategy. At the top of the list, youth want customer service. They [...]
At Nokia’s Go Play event in London, two new handsets have been introduced – the N81 and the N81 8GB. The devices have been designed to complement both the music store on Nokia’s new Ovi online portal and the N-Gage gaming platform - all wrapped up in a sleek slider design and peppered with rich [...]
