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mobileYouth TV Episode 4: Three Strategies to Reduce Churn

September 16, 2010

Graham Brown of mobileYouth details 3 strategies that mobile handset manufacturers and network operators can take to significantly reduce youth churn and win new customers and increase new product hit rates. Category: EducationUploaded by: MobileYouthHosted: youtube

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mobileYouth 2011 World Tour

September 14, 2010

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Mobile Youth TV #4: 3 strategies for mobile operators to fight youth churn

September 13, 2010

In episode 4 of mobileYouth TV we give mobile operators 3 strategies in their fight against youth churn to pick from. You can lower your prices, tie up with a handset brand or focus on better serving your customers. Watch the video and read the post to find out the benefits and drawbacks of each of the 3 strategies. Then let us know in the comments what strategy or a combination of strategies you would pick to battle youth churn.

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mobileYouth TV Episode 3: Loyalty

September 10, 2010

When mobile operators use low pricing marketing tactics a race to the bottom occurs among the competition. What results are a number of consequences that are displayed in this episode of mobileYouth TV as host and mobileYouth Director Graham Brown details 3 pricing case studies from Kenya, Indonesia and India. Learn how to reduce churn [...]

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Mobile Youth TV Episode 2: Loyalty

August 30, 2010

Graham Brown, Director of mobileYouth discusses the key myths behind customer loyalty and the 3 key drivers of driver of increasing product launch hit rates, lowering customer acquisition costs and increasing operating margins as they pertain to mobile youth. Learn how customer service has become the new marketing strategy behind customer retention and acquisition. Category: [...]

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MobileYouth TV #1 Rural

August 26, 2010

mobileYouth TV #1 http://www.mobileyouth.org This week we’re looking at the world’s 200 million mobile owning youth who living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin [...]

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Hey Nokia! Remember Me?

June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

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How can Nokia recapture the youth segment?

June 16, 2010

A new webinar presented by Graham Brown and Ben Leis of mobileYouth. We’ll be taking a health check on the Nokia brand from the youth perspective and answering the following questions: * How is Nokia losing ground to Blackberry in the student segment? * Where should Nokia focus now? * Where are the key bottlenecks [...]

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