On June 23, 2009,
in News,
by Graham Brown
via threadless.com
17 year old Jessica is out shopping with her friends. Fingering through the racks with her spare hand she holds an iced cold Mocha Frappucino in the other purchased from the local Starbucks. They exchange opinions about what’s cool and what’s not. A simple retro design in pink called “Helium Menageries” catches her eye. [...]
On June 17, 2009,
in mobile youth research,
by Graham Brown
A new youth marketing presentation. (see below)
“Congratulations” read the letter, “Your photo submission has been approved and will appear on Jones Soda bottles soon.”
Like most teenagers her age, recognition by the products and brands that touch her life was narrowly confined to advertising, promotions and unsigned birthday cards. To “win” something or to feel that [...]
