Old Marketing

Youth and Old Marketing 08 May 09

by Arun on May 8, 2009

* Why Brands Make Poor ‘Friends’ (Millennial Marketing) * Brands and Celebrities Part 2 (Greg Rollett) * PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life) * Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett) * When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights) [...]

Youth and Old Marketing 01 April 09

by Arun on April 1, 2009

* Why Brands Make Poor ‘Friends’ (Millennial Marketing) * Brands and Celebrities Part 2 (Greg Rollett) * PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life) * Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett) * When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights) [...]

Youth and Pipeline Marketing 11 Feb 09

February 11, 2009

“We are moving from an era of finding customers for our products to one of finding products for our customers” Seth Godin. The end of the Industrial Age also defined the end of Pipeline Marketing as the most effective method to reach youth yet we, as an industry, still compete to out-engage each other through [...]

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10 Articles on Old Marketing 21 Jan 09

January 21, 2009

* Young people watch less TV (kortjes) * Top US advertisers in traditional media in 2008 (ITFacts) * Pepsi Promotion Plasters Times Square With New Logo (Adrants) * Awareness Means Nothing (180360720) * Brands, social, clutter and the sundae (Seth’sBlog) * Inventory Up & Costs Down–Are Mobile Ads Worth it? (MarketingPilgrim) * Advertising Creep Update: [...]

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10 Articles on Youth and Old Marketing

December 10, 2008

* Ad Nauseam: Repetition of TV Spots Risks Driving Consumers Away (Advertising Age) * Consumers Bugged by Many Ads (Advertising Age) * Failed Alternative Marketing (HIPSTER RUNOFF) * How To Treat A Guest: The Stupidity of Autoresponders (Psychotactics Zingers) * How About Some Free Money? (Advertising Age) * Direct Marketing to Account for 53% of [...]

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