operators

Trend: Churn is Social (Are industry ideas about loyalty wrong?)

by ghanik on May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

From Share of Market to Share of Customer

by Graham Brown on February 21, 2011

Mobile’s Next Growth Story A lot of talk is dedicated to “engaging youth” yet what exactly is engagement and what does it mean to us in marketing and product development? Arjun Gupta, 21 from New Delhi empties his pockets to show off 3 mobile phones. That doesn’t include the Blackberry Javelin he carries conspicuously in [...]

Mobile Youth TV #4: 3 strategies for mobile operators to fight youth churn

September 13, 2010

In episode 4 of mobileYouth TV we give mobile operators 3 strategies in their fight against youth churn to pick from. You can lower your prices, tie up with a handset brand or focus on better serving your customers. Watch the video and read the post to find out the benefits and drawbacks of each of the 3 strategies. Then let us know in the comments what strategy or a combination of strategies you would pick to battle youth churn.

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Mobile Youth TV #2: Loyalty and Churn

August 30, 2010

This week we are looking at how AT&T, Sprint Nextel and Verizon are fighting consumer churn. Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year – an attrition cost that totals billions of lost dollars for service providers. See how the top 3 US operators are dealing with this issue and find out which method is the most effective.

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What Youth Think: I use two different operators and have done so for a long time

July 21, 2010

We asked youth what they thought about Operators. Here’s Zeyno (aged 25) from Turkey

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What Youth Think: Bangalore India

July 16, 2010

We went to Bangalore India to find out what local youth thought about their handsets and operators.

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What Youth Think: Karachi Pakistan

July 16, 2010

We went to Karachi Pakistan and talked to local youth about their preferences for handsets and operators. Which packages worked for them and which brands did they recommend to friends?

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What Youth Think: USA Florida

July 16, 2010

We went to Tampa Florida to talk to American youth about their handsets and operators. Which do they like? What would they recommend to a friend and what are the problems?

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How can operators reduce youth churn?

July 14, 2010

How did Operator X reduce churn by 45%?
What drives youth mobile loyalty?
How importance is influence and earned media in shaping churn rates?
What are the key youth trends in mobile churn you need to pay attention to?

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