Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]
operators
Mobile’s Next Growth Story A lot of talk is dedicated to “engaging youth” yet what exactly is engagement and what does it mean to us in marketing and product development? Arjun Gupta, 21 from New Delhi empties his pockets to show off 3 mobile phones. That doesn’t include the Blackberry Javelin he carries conspicuously in [...]




