On March 13, 2008,
in News,
by Graham Brown
We no longer own the brand
An Invasion of Armies Can Be Resisted But Not An Idea Whose Time Has Come – Victor Hugo
Study any large brand such as Coca-Cola or Nike and you’ll find an organization awash with legal eagles, marcomms and defensive IP arrangements. Why? Because ownership and protection of the brand has been [...]
On March 11, 2008,
in News,
by Graham Brown
The fruit of youth marketing lies in organic soil.
Excuse the poetic analogy for one moment whilst we take a look at how companies are forging long term dialogue and relationships with young consumers using innovative methods.
The innovation lies not in technology. This is not about discovering a web2.0 widget but in using innovative approaches to [...]
