We no longer own the brand An Invasion of Armies Can Be Resisted But Not An Idea Whose Time Has Come - Victor Hugo Study any large brand such as Coca-Cola or Nike and you’ll find an organization awash with legal eagles, marcomms and defensive IP arrangements. Why? Because ownership and protection of the brand has been [...] [...more]
The fruit of youth marketing lies in organic soil. Excuse the poetic analogy for one moment whilst we take a look at how companies are forging long term dialogue and relationships with young consumers using innovative methods. The innovation lies not in technology. This is not about discovering a web2.0 widget but in using innovative approaches to [...] [...more]
add Graham Brown on Facebook add Josh Dhaliwal on Facebook
Network with more like minded youth marketing professionals
Graham Brown on Twitter Josh Dhaliwal on Twitter
