A few years ago you could walk into an agency meeting, the kind where ad men sat around in black polo shirts, and the focus would be on the “big idea”. What is the “big idea” for this product?
BIG was a good word. BIG stories meant BIG publicity meant BIG budgets. No brand ever wanted [...]
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Upstart Radio by Graham Brown
Partnership Marketing – building brand equity from the grass roots upwards is a concept touted by the more progressive marketers in developed markets but does it work in China? [...]
Podcast: Play in new window | Download
See the full Youth Marketing presentation here
Are you marketing to or with ?
For 50 years we have relied on marketing to youth.
* Tell them you’re cool
* tell them in a big way and
* keep telling them.
(see my 7 types of traditional youth marketing)
The cost of advertising itself converted the medium into one big testimonial [...]
50 Youth Marketing Keywords You Need to Know PART FOUR (Graham Brown mobileYouth.org)
View more presentations from Graham Brown.
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