A few years ago you could walk into an agency meeting, the kind where ad men sat around in black polo shirts, and the focus would be on the “big idea”. What is the “big idea” for this product? BIG was a good word. BIG stories meant BIG publicity meant BIG budgets. No brand ever [...]
partnership marketing
See the full Youth Marketing presentation here Are you marketing to or with ? For 50 years we have relied on marketing to youth. * Tell them you’re cool * tell them in a big way and * keep telling them. (see my 7 types of traditional youth marketing) The cost of advertising itself converted [...]
