pepsi

Do vs Say

by Graham Brown on October 8, 2009

The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”. Years ago, being “authentic” meant hiring a clever ad agency to concoct spin. Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. [...]

The Britney Spears model of marketing is “just so done”

by Graham Brown on September 18, 2009

Time to stop fishing where the fish are. Time to move from campaigns to conversations. If a brand is a story that we tell, it’s time to move the narrative from being about the brand to one about the customer. As we asked earlier, “where am I in this story”, “can I drink me?” The [...]

End of the Pepsi Generation

July 14, 2009

Slides from New Presentation. View Presentation at end of post End of the Pepsi Generation – with video – by Graham Brown (mobileYouth.org) View more presentations from Graham Brown.

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Platforms

March 24, 2009

See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? I’m often asked do youth really care about who provides their mobile phone or which airline they travel with? These are industries that have Annoyvertized consumers to relegating their relationships to commodities. How do brands such as Red [...]

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Pipelines

March 23, 2009

(Share Me: permission to use this graphic as you wish provided with appropriate citation) See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? When Pepsi made the decision to go big or go home in the 60s, it needed a new way of thinking – a paradigm [...]

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Youth Marketing Suicide: What will Pepsi learn from Motrin, EA and JetBlue?

December 8, 2008

Last week we blogged on Pepsi‘s departure from the rather staid world of high viz TV and print advertising in dumping agency BBDO. The brand, however, couldn’t have had a quicker baptism in the modern twitterverse than the backlash from it’s rather ill-thought out suicide themed advertisements (death of a calorie). Okay, kids may love [...]

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End of The Pepsi Generation – Now you must earn youth trust

December 2, 2008

In 1963, agency BBDO introduced a radically new concept to the field of youth marketing – lifestyle. Join the conversation on Twitter The slogan “Come alive! You’re in the Pepsi Generation” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth [...]

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