phone

Trend: Nokia Nostalgia (is this the end of the Nokia Feed Through?)

by Graham Brown on June 1, 2011

Great post over at Fring on the phones we used to love. As expected, Nokia dominates the nostalgia trip. As Seren says: The first “cool” phone I got that wasn’t just the cheapest the company could find was the Nokia 8110 The first phone is always usually a hand-me-down and often not a Nokia but [...]

Mobile Phone or Social Tool?

by Graham Brown on April 21, 2011

In this post, we look at the humble mobile phone. 1.8 billion mobile phones in the world owned by youth aged 5-29. Few people ask the question *why*? Now’s the time. In our recent presentation Trends 101 we employed Social Thinking to better understand the role of the mobile cell phone in young people’s lives. [...]

mobileYouth around the world – weekly digest April 12, 2011

April 12, 2011

mobileYouth Asia Trendwatch: Rise of BlackBerry and iPhone in the Malaysian youth market Trend Brief: Different handset brands definitely use somewhat slightly different approaches when it comes to their marketing campaigns, depending heavily on their key demographic. For example, not too long ago, no youths ever even considered buying a blackberry, simply for the sole [...]

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The Mobile Youth of North America

March 21, 2011

The Mobile Youth of North America A new slideshare containing 20 youth trends and cell phone facts for USA & Canada available only to Mobile Youth America newsletter subscribers (see below on details how to download the presentation) 20 statistics on youth cell phone culture and influence in North America shared by Graham Brown of [...]

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What are Pain Points and How do we Address Them?

March 7, 2011

<- Read More mobileYouth FAQs Avoiding Pain Points: What Youth Really Want We often find ourselves being seduced by the usual hype – “youth want fun, cool and personalization”. In 10 years of working in the field of youth mobile culture, I’ve seen this but only at the superficial level. If you want to understand [...]

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What Youth Think: I have influenced people to switch their mobile phone network

July 21, 2010

We asked youth what they thought about Operators. Here’s Jayani (aged 21) from Jakarta, Indonesia

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What Youth Think: I’ve used Nokia phones since I was a kid

July 16, 2010

We asked youth what they thought about Nokia. Here’s Alvin (aged 17) from Penang, Malaysia.

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What Youth Think: My first cell phone was a Nokia

July 16, 2010

We asked youth what they thought about Nokia. Here’s Jennifer (aged 25) from San Francisco, USA.

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Latest Youth Marketing Statistics Friday 28th August

August 28, 2009

* Half of Americans would cut mobile data to trim expenses (Fiercemobilecontent) * Global mobile phone audience passes four billion (Thisisherd) * Brand Marketers Embrace Social Media (eMarketer) * Chinese Consumers Remain in a Spending Mode (Chinapolling) * Getting to Know the Mobile Population (eMarketer)

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mobileYouth key statistics (free Friday download)

March 28, 2008

Introducing Generation O – the optimizers. 1.8 billion mobile owning youth across 65 countries. This is a market worth nearly $400 billion annually, over $100 billion in Asia alone (based on annual youth spending on mobile). Generation O – 2 Billion Mobile Phone Owners Optimizing the Social Experience Source mobileYouth report 2012 That all sounds [...]

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