pipelines

The Britney Spears model of marketing is “just so done”

by Graham Brown on September 18, 2009

Time to stop fishing where the fish are. Time to move from campaigns to conversations. If a brand is a story that we tell, it’s time to move the narrative from being about the brand to one about the customer. As we asked earlier, “where am I in this story”, “can I drink me?” The [...]

Platforms

by Graham Brown on March 24, 2009

See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? I’m often asked do youth really care about who provides their mobile phone or which airline they travel with? These are industries that have Annoyvertized consumers to relegating their relationships to commodities. How do brands such as Red [...]

Pipelines

March 23, 2009

(Share Me: permission to use this graphic as you wish provided with appropriate citation) See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? When Pepsi made the decision to go big or go home in the 60s, it needed a new way of thinking – a paradigm [...]

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50 Youth Marketing Keywords (Part Four)

March 17, 2009

50 Youth Marketing Keywords You Need to Know PART FOUR (Graham Brown mobileYouth.org) View more presentations from Graham Brown.

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The Next 10 Years of Marketing

February 10, 2009

Here’s the problem ~ feel free to share the graphics & slides …think of the problem as a pipeline which is caused by this… industrial education to serve an industrial society industrial marketing serves industrial companies brand owners and managers around the world think… so any surprise this is how the real owners react… But [...]

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